Get better results with Behavioural Science. Author Williams Behaviour Book & Behavioural Economics for Business. Host Talking Talks
Joined November 2010
- Tweets 3,950
- Following 288
- Followers 2,020
- Likes 3,286
909 Photos and videos
Bri Williams ๐ retweeted
7 Jun 2025
There are plenty of behavioural change models out there.
Bri Williamโs is one of the best.
@peoplepatterns
1
2
189
19 Feb 2025
Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.
19 Feb 2025
When used to obtain customer input, multiple choice surveys are shallow and derivative at best โ and at their worst they can be annoying and counterproductive. s.hbr.org/3av0cmZ
2
188
Bri Williams ๐ retweeted
2 Dec 2024
Whether your customer is a blank slate or comes with price expectations, itโs up to you to make them feel like yours is a good deal. smartcompany.com.au/businessโฆ
1
4
274
25 Oct 2024
Spot on! Woolworths digital pricing doesnโt leave sufficient space to emphasise the per unit cost, so weโre left with the big, scary aggregate.
128
20 Oct 2024
Great example of mental accountingโฆ and so relatable!
1
3
173
7 Oct 2024
How promoting your 'traditional' process can win customers and boost sales Me via @SmartCompany smartcompany.com.au/businessโฆ
100
4 Aug 2024
New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience
1
212
1 Aug 2024
New research on how people spend refunded money ๐ฒ
#behaviouralscience #consumerbehavior #businesstips
1
130
25 Jul 2024
Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received.
Full vid: buff.ly/3WCsGCT
146
17 Jul 2024
Help! Iโm looking for ad examples where theyโve contrasted status quo with future Eg โwhy x when you can yโ type of thing - inferred or explicit. Any suggestions?
142
15 Jul 2024
No, AI generated content is not the answer to customer engagement.
1
1
111
10 Jul 2024
Pricing is like a puffer jacket in Queensland ๐
1
1
229
Bri Williams ๐ retweeted
2 Jul 2024
What we say weโll do and what we end up doing are very different.
For brands, the danger is listening too closely to customer feedback. Like in this example from GLAD, makers of cling film who introduced a โnew & improvedโ version of its product that backfired.
From the excellent book โBehavioural Economics for Business: The Science of Getting People to Take Actionโ by Bri Williams a.k.a @peoplepatterns
2
3
287
Bri Williams ๐ retweeted
1 Jul 2024
Calling all behavioural science nerds!
@Nudgestock 2024, the worldโs biggest festival of behavioural science and creativity, will take place Friday, July 5th.
Tickets to join the live event in London are now SOLD OUT.
However, fear not, as you can register for the FREE Nudgestock Livestream via nudgestock.com/watch/
This year's talented lineup of speakers includes @oliverburkeman, @TaraSwart, @nualawalsh01, @JonHaidt
5
3
1,125