Handle communications @Verandalearning | Views expressed personal | Previously with @timesofindia
Joined April 2013
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28 May 2022
Spoke to @rpragchess and @Rameshchess on the 16-yr-old balancing time preparing for #ChessableMasters & his class XI state board exams. Hours after his loss to Ding Liren, Praggu was at the exam hall giving his Computer Applications paper. @ChessbaseIndia @ChampChessTour
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#IABC26 is customizable. Choose sessions that fit where you are and where you’re headed.
This week’s spotlight, Micro‑Moments, Macro‑Impact with Prasad Ramasubramanian, offers tools for scroll culture and is especially valuable in early careers.
Register: hubs.li/Q04g7R3Q0
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May 19
The CEO as Content Creator: When Leadership Becomes the Media Channel - bit.ly/RTFreshTake89
The power of CEO-led content is rooted in a simple truth: audiences trust people more readily than they trust corporations, says Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Prasad Ramasubramanian retweeted
May 12
Algorithmic Bias and Brand Messaging: Ensuring Equity in AI-Driven Campaigns - bit.ly/RTFreshTake88
Prompt design, output review, and regular audits of AI-generated content are becoming core skills for PR practitioners, says Prasad Ramasubramanian in #RTColumn #FreshTake
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May 5
PR for Longevity: How Brands Are Storytelling Around Lifelong Consumer Relationships - bit.ly/RTFreshTake86
Intergenerational storytelling is now a deliberate strategy, especially in banking, FMCG, and education, writes Prasad Ramasubramanian in #RTColumn #FreshTake today.
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May 5
Silent PR Spaces: Leveraging Podcasts, Newsletters, and Micro-Communities for Maximum Impact - bit.ly/RTFreshTake87
In the Indian context, silent PR spaces work because they mirror something already embedded in how people here make decisions, says Prasad Ramasubramanian.
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Prasad Ramasubramanian retweeted
Apr 21
Neural Branding: Can Brain-Computer Interfaces Be the Future of Experiential PR? - bit.ly/RTFreshTake85
Neural branding could transform experiential PR in several ways. First, it could enable highly personalized experiences, writes Prasad Ramasubramanian in #FreshTake today.
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Prasad Ramasubramanian retweeted
Apr 14
AI Influencers vs Human Influencers: Impact on Brand Credibility in India - bit.ly/RTFreshTake84
Prasad Ramasubramanian raises a timely question in today’s #RTColumn #FreshTake: as AI influencers grow, are virtual personalities building brand trust or quietly challenging it?
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Prasad Ramasubramanian retweeted
Apr 7
Digital Minimalism: PR Strategies for Audiences Avoiding Social Media Overload - bit.ly/RTFreshTake83
PR professionals can also embrace the concept of slow communication—resisting the urge to respond to every trending topic or viral moment, says Prasad Ramasubramanian.
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Prasad Ramasubramanian retweeted
Mar 31
Ethical Storytelling in the Metaverse: PR Beyond Physical Spaces - bit.ly/RTFreshTake82
Unlike traditional platforms where audiences passively consume content, metaverse environments invite active engagement, writes Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Prasad Ramasubramanian retweeted
Mar 27
What’s driving the story of Veranda Learning Solutions ?
Catch a detailed analysis by @PuneetJaveri in today’s episode of Know Your Company. #NDTVProfitLive @VerandaLearning x.com/i/broadcasts/1aKbdbZlP…
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Prasad Ramasubramanian retweeted
Mar 24
Cultural Remixing: How Global Pop Trends Are Reshaping Local PR - bit.ly/RTFreshTake81
Cultural remixing is not just a passing trend; it reflects the way audiences consume and interpret stories today, writes Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Prasad Ramasubramanian retweeted
Mar 17
The Gamification of PR: Engaging Audiences Through Interactive Storytelling - bit.ly/RTFreshTake80
Gamification is not about turning every PR initiative into a game; it is about infusing engagement design into narratives, says Prasad Ramasubramanian in #RTColumn #FreshTake.
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Prasad Ramasubramanian retweeted
Mar 10
Post-Truth PR: Strategies for Messaging in a Misinformation Era - bit.ly/RTFreshTake79
In a post-truth ecosystem, credibility isn’t created by brands; it is endorsed by trusted voices, says Prasad Ramasubramanian in #RTColumn #FreshTake today.
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If you don't know him, that's Basil Joseph, one of the best actors (and directors) working in all Indian cinemas atm. And he's a mad Sanju Samson fan 😂💛 So so happy for all these people who backed their local star. Samson is the most popular Mallu in the World atm 😂 #INDvsNZ
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Prasad Ramasubramanian retweeted
Mar 3
Silent Activism: How Brands Can Influence Social Change Without Being Loud - bit.ly/RTFreshTake78
Silent activism isn’t about being quiet for the sake of obscurity. It’s about letting substance over slogans, says Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Prasad Ramasubramanian retweeted
Feb 26
We get leaders like Ayya Nallakannu once in a while! #CPI #nallakannuayya
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Ah, the familiar voice. 🤣
Journalist: "Bennett had a good chance to score century. Why didn't your batters give him a chance?"
Bennett: "Pardon? I'm Bennett!" 😆😆😆
A must watch video 😂
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Prasad Ramasubramanian retweeted
Feb 24
The Role of AI in Media Monitoring: Real-Time Brand Reputation Management - bit.ly/RTFreshTake77
In today’s digital landscape, reputation is shaped not only by press releases and ads but by real-time conversations, says
Prasad Ramasubramanian in #RTColumn #FreshTake today.
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Prasad Ramasubramanian retweeted
Feb 17
Post-Truth PR: Strategies for Messaging in a Misinformation Er - bit.ly/RTFreshTake76
PR today is not just about telling a story, it is about defending truth, building resilience, and communicating with clarity amidst noise, says Prasad Ramasubramanian in #RTColumn #FreshTake
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