Joined March 2010
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- Following 819
- Followers 2,178
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30 Photos and videos
25 Apr 2025
You know who was right all along about all of this Chrome cookie drama? Jeff Green.
He publicly and repeatedly stated that Google would never deprecate third-party cookies. That it would be a gigantic strategic mistake.
I thought it was wishful thinking, but he was right.
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24 Apr 2025
It looks like Chrome has lost ~zero market share by not deprecating third-party cookies like other browsers.
There was a tiny stumble in 2023 when, ironically, a Privacy Sandbox feature (Topics) came out and paulg called it spyware, but its share today is higher than ever.
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22 Apr 2025
Stop and think about the astronomical amount of time, money, and resources wasted with the Privacy Sandbox in the last 5 years.
I am so sorry for whoever developed products using those ridiculous APIs.
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22 Apr 2025
How much waste and damage did Google cause with its cookie announcements over the past five years? How much market cap was destroyed? How many jobs lost? How many resources were reallocated towards cookieless solutions? How many product decisions influenced?
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22 Apr 2025
How many products were never built? How many companies were never started or funded because there was no future with cookies? How much mental energy was collectively wasted on all this? And for what? Nothing.
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22 Apr 2025
Oracle shuttered its entire ads business in large part because of Google's cookie deprecation narrative. That rumble you hear is Oracle's legal team assembling.
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22 Apr 2025
Let me get this straight. Google sent the entire adtech industry on a wild goose chase for the last five years?
That's kind of diabolical.
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22 Apr 2025
In June 2019 at AdMonsters Ops, Google's Jason Bigler told the crowd, “The death of the cookie has been greatly exaggerated.”
I wonder why he said that. How much did he know about Google's long-term intentions?
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26 Mar 2025
Unpublished reader poll from late 2023
INSPIRING MORE HONESTY IN ADTECH (or at least trying to)
If you would like to see the AdTech industry (and world) improve, and think it would benefit from even just a bit more honesty, I encourage you to read this article. And even if you don't necessarily agree with every word in it, and even if you're worried about signaling support for it, consider liking the LI post simply as a signal of your support for honesty.
The only way we can create the changes we want to see is by closing some of the gaps between what we think and what we say. I hope this piece helps us move a bit closer in that direction.
linkedin.com/posts/erezlevin…
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3 Nov 2023
Hi @adsliaison - are advertisers able to opt out of Google Search Partners entirely on Performance Max campaigns?
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1 Nov 2023
I watched Silence Of The Lambs for the first time last night. Incredible movie. Every time they said "quid pro quo" I thought about Jeff Green explaining the value exchange of the internet.
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31 Oct 2023
Auction duplication feels symptomatic of a deeper problem with the RTB ecosystem. The closest analogy is insulin resistance in the human body. Chronically elevated insulin levels cause cells to become less responsive to insulin, which causes the body to produce more insulin.
Results from the last question, "How would you characterize the practice of bid request duplication by SSPs?"
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30 Oct 2023
You can tell where we are in the economic cycle based on ad quality. These feel like 2008-2009.
30 Oct 2023
I'm not entirely sure why, but over the past few weeks I've been amassing a collection of all the things crappy internet ads have suggested will COMPLETELY CLEAR MY BOWELS. Starting with...iced eggs?
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28 Oct 2023
25 Oct 2023
How does a newsletter writer keep their spouse attracted to them?
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3 May 2023
Integral Ad Science ($IAS) reports earnings tomorrow. One question that I'm sure publishers would love to know, which an analyst could ask: What % of contextual revenue (aka "Context Control") is from targeting segments versus brand safety segments?
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28 Apr 2023
An ideal AI shopping bot:
- take a request like "research robot vacuums"
- Google "best robot vacuum reddit"
- load top 10 thread links
- ingest top 3-5 answers
- compile top 3 products pros/cons
- check Amazon, Home Depot etc for prices/stock/lead times
- summarize my options
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28 Apr 2023
Top 15 ad tech cities, ranked:
1. New York *
2. London
3. San Francisco
4. Los Angeles
5. Toronto
6. Chicago
7. Paris
8. Boston
9. Denver
10. Sydney
11. Atlanta
12. Hamburg
13. Seattle
14. Montreal
15. Amsterdam
* and it's not even close
27 Apr 2023
Top 15 ad tech countries, ranked:
1. United States *
2. United Kingdom
3. Canada
4. France
5. Germany
6. India
7. Australia
8. Netherlands
9. Singapore
10. Switzerland
11. Spain
12. Israel
13. Sweden
14. Greece
15. Poland
* and it’s not even close
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28 Apr 2023
Tel Aviv deserves an honorary mention. Even though it wasn’t highly represented in my data, it is still considered by many to be one of the top ad tech cities of the world.
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28 Apr 2023
Update on $TMUS:
- No mention of ads biz in 10-Q/earnings call. "Other Revenues" in Q1 was 23% YoY *primarily* from consumer device financing. Adtech biz seems to be rounding error for the telco.
- DOOH tablets seem to be cost-per-ride (?) Curious how that works & price point.
26 Apr 2023
T-Mobile reports earnings tomorrow. Some ad tech questions:
- How much of “Other Revenues” is from Advertising Solutions?
- What sort of CPMs do they get for their ride-sharing tablets?
- Was the App Insights product (launched last year) affected by Android’s security update?
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