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Keeping up with ad tech is a full-time job. To save you the time, we share our research notes every Sunday: adprofs.co/this-week-in-ad-t…
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AdProfs retweeted
23 Oct 2023
here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit
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This episode is a must-listen.
5 May 2023
The one where @aripap calls me “the #1 expert on SPO in the entire world.”
Thanks @ericfranchi and @aripap!
open.spotify.com/episode/41A…
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AdProfs retweeted
28 Apr 2023
A few thoughts about this article from @OSchiffey, as telemetry data from Sincera’s synthetic users was used to identify the issue.
adexchanger.com/publishers/p…
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AdProfs retweeted
26 Apr 2023
T-Mobile reports earnings tomorrow. Some ad tech questions:
- How much of “Other Revenues” is from Advertising Solutions?
- What sort of CPMs do they get for their ride-sharing tablets?
- Was the App Insights product (launched last year) affected by Android’s security update?
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The best explanation of the latest ITP update in Safari.
21 Apr 2023
Apple’s latest cookie restriction is ad tech whack-a-mole mobiledevmemo.com/apples-lat…
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How to name your disintermediation product:
17 Apr 2023
You guys should do your own and call it DirectRoute
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AdProfs retweeted
14 Apr 2023
New pod with @ratko, the original Ad Prof and "This Week in Ad Tech" newsletter king. We talk AI, carbon, privacy, and @aripap rants about why behavioral ads are good for everyone.
Spotify: open.spotify.com/episode/0xJ…
Apple: podcasts.apple.com/us/podcas…
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AdProfs retweeted
11 Apr 2023
Not often you see charts like this from eMarketer. Actually, you never see them. Twitter's ad revenue decline is historically bad. via @jasmineaenberg
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AdProfs retweeted
1 Mar 2023
Ok, network of media & adtech experts… question for you: Besides the obvious players (The Trade Desk, Magnite, TripleLift, Innovid, Samba TV, etc) - who has an interesting tech or service offering in the CTV/OTT space(s)? (please DM if you don’t want to share publicly)
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More adtech companies need to share screenshots of their products. This is a great example.
6 Apr 2023
In adtech news, today our team is excited to share we're making AdQuick Browse, our most popular feature for power users, available to everyone. Get a birds-eye view of the OOH market (we have the largest inventory of any company). Learn more on our blog: adquick.com/blog/announcing-…
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AdProfs retweeted
31 Mar 2023
keyword driven advertisement is amazing
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For those wondering where Google's ad exchange gets its unique advertiser demand.
13 Feb 2023
I saw this screen and I have to say, for shame @GoogleAds. For shame.
These buttons are selectable but grayed out.
The UI team knows exactly what grayed out buttons mean & what affect that has.
This is a dark pattern.
I'm curious what @adsliaison thinks about this.
#PPCchat
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“This concept of curated marketplaces has demand-side platforms, agencies and exchanges making broad decisions to winnow down the total universe of supply to a smaller higher-quality subset,” said Ratko Vidakovic, founder of ad tech consultancy @adprofs. digiday.com/marketing/the-cu…
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