@robpetersen profile picture
rob petersen @robpetersen

President, BarnRaisers, brand builder, digital and social media marketer, MBA faculty at Rutgers Business School, runner. biker and rock wall builder

Joined March 2009
  • Tweets 8,818
  • Following 3,535
  • Followers 3,579
580 Photos and videos
Measuring AI ROI. 5 steps prove value instead of hype. tinyurl.com/48mphdmf #AIROI #ROIAI #ROI
48
10 ROI of AI case studies show real-world results. tinyurl.com/43wpyjab
35
68% of companies intend to use AI this year; most will not see a return on investment (ROI). Here's what the studies show and the successful steps to ROAI. #ROI #ROAI barnraisersllc.com/2025/04/2…

ROI of AI. 6 steps to a successful ROAI - BarnRaisers, LLC

ROAI is the Return on Artificial Intelligence. It's the ROI of AI (Artificial Intelligence). Here's what studies show and steps to a successful ROAI.

barnraisersllc.com
41
The promise is to solve every marketer’s most crucial question: What’s working and not? It is the right question but the wrong answer. shorturl.at/sH7ob #marketingattribution #marketingattributionmodels
27
Here's why you only go into AI with a plan to know the ROI. shorturl.at/VBNu3 #AI #ROI
38
80/20 Principle. 31 examples. 5 key takeaways for business and life #marketing #strategy rb.gy/fkvkcu
4
63
Is AI a game changer? How will you know without a plan to measure it? 3 important ways to measure ROI of AI rb.gy/6xwij #ai #roi
1
49
CMOs are at a crossroads is our conclusion based on a round up of this year's CMO surveys. See if you agree #cmo #cmos #cmoinsights lnkd.in/ePpqWwTP

LinkedIn

This link will take you to a page that’s not on LinkedIn

lnkd.in
41
What metrics is your business measuring to help achieve your goals? #digialanalytics #kpis #roi bit.ly/3Mi347Z

21 vanity vs actionable metrics every marketer needs to know - BarnRaisers, LLC

What are examples? Here are 21 vanity vs actionable metrics every marketer needs to know. And a brief definition of each.

barnraisersllc.com
51
For the past 12 years, I've trekked down to the Rutgers Business School to teach once a month or so. Long commute, It never stops being fun and gratifying #RBSEE lnkd.in/eMUhXHqv
65
20 good, bad and ugly facts about ChatGPT. bit.ly/3JjU7cD #chatgpt #chatbots #ai
1
51
7 reasons resolve why half your ad spend is wasted bit.ly/3YZwnRW #digitaladvertising #advertising #mediabuying

7 steps solve and resolve why half your ad spend is wasted - BarnRaisers, LLC

Why half your ad spend is wasted? Because most advertising measurements show if your ad was seen, not if it delivered real business results.

barnraisersllc.com
40
10 best customer loyalty metrics and how experts measure them bit.ly/3J95ZQn #customerloyalty #customerengagement #kpi
52
39 top digital marketing facts in 2022. 6 key takeaways for 2023 bit.ly/3FNmiir #DigitalMarketingServices #digitalstrategy #DigitalTransformation
40
30 surprising facts about video content. 5 key takeaways. bit.ly/3SkPVfX #videocontent #videomarketing
1
30 customer loyalty facts in 2022 and 5 key takeaways bit.ly/3R1XFCC #customerloyalty #customerlove
8 distinguished data science case studies bit.ly/3cQWY0h #DataScience #casestudy
9 conversational marketing case studies speak results bit.ly/3NqDCMU #conversationalmarketing #casestudies
2
The time has never been better to be an ecommerce marketer. If your one, or thinking of becoming one, here are 8 essential ecommerce trend you need to know bit.ly/38QxQoH #ecommerce #ecommercebusiness
2
7 ways ROI and ROAS are different. And when to use which. bit.ly/3KAKW6N #ROI #ROAS
Load more