Most companies are still figuring out what AI means for how they're organised. Some are already on the other side of that decision.
I spoke with someone at a 70-person European software company that eliminated most of their traditional product management roles.
One PM remains â not as a placeholder, but as a strategic bridge between the CEO's commercial priorities and the teams doing the work.
Here's where the classic PM function was dispatched:
- 4 product designers owning discovery and user research, led by the founder of an acquired company
- An automation team actively participating in discovery and growing delivery capabilities â AI, low-code, no-code
- An engineering team, fully autonomous on sprint management
- Company-wide training that distributed product thinking across the tech team, not just a dedicated role
2024 was break-even. 2025: âŹ17M in revenue, âŹ2.5M EBITDA.
I can't tell you whether the restructuring caused that growth or just coincided with it. What I can say is that the two happened in the same year.
The single remaining PM doesn't write specs or groom backlogs. They align with the CEO on commercial priorities, validate roadmap decisions with leadership, and coordinate across teams at kickoffs. On high-complexity projects, they go deeper. On standard ones, they step back.
One thing I keep wondering: was the choice to keep designers and the delivery team, and not others, because those two were already in the habit of making things?
Discovery and delivery both require you to build, test, ship. Maybe the teams that survived were the ones already closest to the work itself.
I'm not sharing this as a blueprint. I'm sharing it because it's happening, and I think it's worth paying attention to.