Scriptorium Publishing provides content strategy for technical content. Contributors include @sarahokeefe, @alanpringle, and others.
Joined February 2009
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30 Nov 2022
There are a lot of unknowns and changes when you start a #contentstrategy project. How do you ensure the changes you are making address your company’s needs and requirements?
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29 Nov 2022
“If you want a better user experience and more customer loyalty, you need accurate content.” #contentops
– @rahelab
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28 Nov 2022
Our Content Ops Manifesto describes the four basic principles of #contentops:
1. Semantic content is the foundation.
2. Friction is expensive.
3. Emphasize availability.
4. Plan for change.
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22 Nov 2022
"With #CaaS, consumers decide what information they want and in what format they want it."
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21 Nov 2022
“By its very nature, #DITAXML being strongly structured facilitates more accessible content.”
– Bob Johnson
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18 Nov 2022
"I would define it as seamless interaction from one customer touchpoint to the next, throughout a brand’s customer experience."
@kpnichols talks with @sarahokeefe about #omnichannel in the latest episode of The #ContentStrategy Experts podcast:
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17 Nov 2022
"Delivering personalized content can be a challenge, especially if you’ve never done so before. So what makes it worth the effort?" #contentstrategy
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17 Nov 2022
"A lot of times it feels like you’re trying to dig yourself out of this bottomless black pit doing these constant manual changes and revisions. But it is possible to put in better #ContentOperations to make that a whole lot less painful."
– @alanpringle
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15 Nov 2022
"You have to decide, by looking at your particular organization, whether you need what a #CMS will give you. You will get improvements in consistency and automation for formatting and traceability." #contentstrategy #CCMS
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14 Nov 2022
“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives.” #contentops
– @alanpringle
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14 Nov 2022
"It’s rare that a single approach—storage in the files or in the repository—will work for all of your metadata. Most organizations take a hybrid approach and store some pieces of metadata in each location based on need."
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11 Nov 2022
"If you are doing a lot of workarounds and manual labor to address your content requirements, you’ve probably outgrown your content tool and need to move on to greener (and more efficient) pastures." #ContentStrategy
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11 Nov 2022
“If you look a restaurant menu on your phone, most of the time, that menu is going to be a PDF. And you are sitting there, scrolling and pinching, and trying to read this menu that really should have just been a responsive HTML page.”
– @billswallow
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9 Nov 2022
"Content as a Service (CaaS) changes publishing from a 'push' model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider #CaaS."
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8 Nov 2022
"Many or most organizations are completely siloed. A typical enterprise might have an LMS for training content and a #CCMS for product content. The two systems are entirely incompatible and disconnected." #contentstrategy
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7 Nov 2022
.@ditawriter talked to @sarahokeefe about jobs in #techcomm:
"It’s common to require domain knowledge and then say tools are a nice-to-have or a strongly preferred, but not an absolute requirement."
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4 Nov 2022
"A lot of times it feels like you’re trying to dig yourself out of this bottomless black pit doing these constant manual changes and revisions. But it is possible to put in better #ContentOperations to make that a whole lot less painful."
bit.ly/3FkZ3h8
3 Nov 2022
"In an unstructured document, the document formatting tells us the meaning of a particular piece of content. The process of content modeling lets us take those formatting cues and translate them into semantic tags."
— @sarahokeefe
#ContentStrategy
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2 Nov 2022
Our Content Ops Manifesto describes the four basic principles of #contentops:
1. Semantic content is the foundation.
2. Friction is expensive.
3. Emphasize availability.
4. Plan for change.
bit.ly/3zrYApI