The book is finally here
About 5 years ago, I started sharing my learnings from the ground on social media to help anyone else grappling with problems we had already faced and navigated
In this period, the number of people following my content increased manyfold. I also started getting many requests to document my learnings in a more structured and detailed form in a book. Zero To Scale is the result of it
And it took a good 2 years and many writing sessions on Sunday evenings ( that is the only time I had) to bring it to life
In this book, I’ve covered everything that I possibly could to help anyone build and grow their brand in India. Everything I’ve written is what we ourselves followed at Atomberg for growing our fan business, and now following them again to build our new categories like mixer grinders and water purifiers from scratch
Grateful to everyone who took the pain to go through the early drafts and share their feedback/praise, some of which are published here
The book is about 40000 words long and I have tried my best to strike the right balance between depth and brevity in each topic
I genuinely wish to help Indian entrepreneurs and operators grow faster and better. Even the choice of publisher, Wyzr, is reflective of that. I met the founder, Yashraj, my junior from college and was impressed by the work they had already done and their drive to make an impact in an industry that’s in need of some energy
Building distribution, generating demand and building a brand isn’t easy. Even if ever so slightly, I hope this book helps you in that journey
The book is already available on Amazon, and should be available in leading book stores and a Q-com portal in the next 2 weeks