Your CRM is probably wrong
Most people treat relationships like a funnel - once someone becomes a customer, CHECK, done
But it should be a WHIRLPOOL
Past clients become repeat buyers, refer you business, send opportunities
When you meet someone, they may not buy NOW or EVER
They might give you advice, send referrals, or you might HIRE them
A CRM for RELATIONSHIPS works differently than one for TRANSACTIONS
Stop checking boxes. Start building whirlpools
Save this if you need the reminder