This might be one of the smartest artistic moves of the last decade. For Justin to read the cultural zeitgeist so precisely and then show up with performances that felt genuinely authentic and organic - was phenomenal. Top strategy
Justin Bieber just put on the most profitable Coachella performance in history:
$10,000,000 (performance fee)
- $1,699 (Macbook Pro)
- $239 (Apple Care)
- $16 (YouTube Premium)
- $10 (Amazon Basic HDMI cable)
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$9,998,036 (profit)