we live in mass indie times • brand strategist

Joined June 2008
136 Photos and videos
baja california sur 💙
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fuck a museum i learn about a city through its supermarkets
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Bob speaks in @nytimes
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an adorable waiter in mexico tried to help me choose between two desserts by comparing them to michael jackson and justin bieber. I knew immediately
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one of the underrated harms of AI is the death of vernacular design now the kebab shop sign is gonna look like claudeslop instead of chaotic dafont goodness
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are u a good person or do u lack the courage to be evil
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sufficiently advanced friendship is indistinguishable from marriage
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Jun 11
pretty shitty how baseline human activities like singing, dancing and making art got turned into skills instead of being seen as behaviors so now it's like 'the point of doing them is to get good at them' and not 'this is a thing humans do, the way birds sing and bees make hives.
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We are discovering American soft power from first principles and it is awesome to see. Culture eats strategy for breakfast etc etc etc.
What these World Cup Euro tourists reveal is Reuben’s Rule #7: Mass marketing, and movies specifically, is the most powerfully & enduring American invention The sword is mighty, the one mightier but Euros buying a 20 pack of Red solo cups to bring home for parties…untouchable
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There are lovers you forget and sandwiches that haunt you for the rest of your life.
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you wouldn’t believe how many plotlines I’ve uncovered from people’s laptops on the caltrain <3
if you work on your laptop on the plane i will watch you the whole time and memorize your credentials
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taylor swift spotted in san francisco
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this is still my favorite mythos
Today's food and beer pairing, Gyros and Mythos. Lunch of Champions.
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why do people call these “personal” updates
Personal update: I’ve decided to leave OpenAI. I’m proud to have been part of the custom chip program and grateful to everyone I got to build with and learn from along the way. The density of hardware talent on that team is extraordinary, and I don't think there's a better chip design team anywhere. It's been a wild journey from second hardware hire, 2.4 years ago, to now, and I'm excited to watch these chips become one of the most important engines of AGI. At the same time, I haven’t been able to shake the pull to climb a new mountain from the bottom again! I joined @AnthropicAI this week because I was deeply impressed with the team’s talent, values, and ambition, and I'm already energized by the pace and intensity of the past few days. It’s time to build.
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my playlists contain more accurate historical data than my memory
there is only one time travel machine known to man.
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15 Oct 2025
"But what if I get hurt again?" What if you obtain the deepest desires of your heart, idiot
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“went to the doctor and SHE said i was fine” i love micro feminism

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they yearn for communism
timelapse of the heytea teabar line today at around 12:45pm probably the longest line I’ve ever witnessed in NYC
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