Marketing | prev @nansen_ai @Ronin_Network

Joined January 2021
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5 Feb 2022
How to contribute to crypto/web3 without writing a single line of code, along with examples:
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Jun 14
The Statue of Liberty just got an update
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Jun 11
The Knicks got that dog in them
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This is @Kalshi year. Some of the marketing I’ve seen not just in crypto but of consumer products in general. Killer World Cup ad. Viral Knicks clip for the NBA finals.

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Cost reduction is not the main benefit of AI. Tokens aren’t cheap. The true benefit is it allows you to scale up your A players. There’s a finite number of A players in the world. Companies used to have to hire B players as they grow beyond a certain size. Now they don’t. x.com/TFTC21/status/20347251…

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Brain dump of how I'm feeling about crypto: 1/ The value proposition of blockchains as technology feels more clear and well-adopted in the mainstream than ever. 2/ What crypto is actually useful for (payments, financial markets, RWAs) is not as exciting as what most people joined the space for. 3/ We should be proud that we're being recognized and used as superior financial rails - Ethereum, Monad, Polygon, Solana, Base, etc. all recognize this and are working to bring more assets onchain. 4/ There's still a big opportunity for crypto builders to tap into the audience of crypto-natives / crypto twitter and create fun speculative experiences for them. 5/ The most successful apps in this category have all been some variety of intellectual-gambling / money experiments that allow people to strategize in environments with asymmetric upside. 6/ The difficulty with these apps is that it's very difficult to hold people's interest over long periods of time; hence the wave of shutdowns recently. 7/ People naturally lose interest over time and want to go gamble on the new flashy thing that they feel provides more asymmetric upside. Yet, for some reason, when this inevitably happens, it's called a "slow rug" by the last remaining speculators. 8/ There's a very toxic culture on CT when this happens, which sadly prevents smart people and a lot of interesting experiments ever being launched. 9/ This is reflected in the crypto developer activity charts, which are bleeding badly - despite a massive increase in overall developer activity due to AI. 10) If you are here to work on building something crypto rails are actually useful for, (likely: speculation & financial use cases) it might feel depressing rn, but I expect this to turn around, and is likely worth sticking around for.
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Funny how the safe boring path for Singaporeans (engineering undergrad > large manufacturing firm) ends up being one of the best plays anyone from the class of 2020-22 could have made Hearing stories of folks who just never sold their RSUs over the last 6 years having mid to high 6 figs worth
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Apr 15
If you’re a struggling D2C company, pivot to AI
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Mar 18
Proprietary data is becoming increasingly valuable The value of top tier insight aggregators aka podcasts is 10x what it was pre-AI
Today I'm releasing my entire newsletter archive (350 posts) and all podcast transcripts (300 episodes) as AI-friendly Markdown files. Plus an MCP server and GitHub repo. A few months ago I shared my podcast transcripts on a whim, and y'all built the most amazing things—an RPG game, a parenting wisdom site, infographics, a Twitter bot, and 50 other projects. Let's see what happens when I give you even more data. Grab the data here: LennysData.com. Paid subscribers get all of the data (some 350 posts and 300 transcripts). Free subscribers get a subset. I don’t think anyone’s ever done anything like this before, and I’m excited to give you this excuse to play with that AI tool you've been meaning to try. Here’s my challenge to you: build something, and let me know about it. I’ll pick my favorite and give you a free 1-year subscription to the newsletter. Just post a link to your project in the comments here: lennysnewsletter.com/p/how-i…. If you’ve already built something, slurp in this new data and submit it, too. I’ll pick a winner on April 15th. Check out today's newsletter post for inspiration on what you could to build: lennysnewsletter.com/p/how-i… LFG.
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Revenue matters more than GMV
Prediction markets revenue* (last 30) 1. @Kalshi $110m 2. @Polymarket $4.2m 3. @cryptocom $4.1m 4. @opinionlabsxyz $1.3m 5. @trylimitless $1.1m 6. @IBKR $597k
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Feb 28
Wouldn’t be surprised to see Hyperliquid gaining more traction amongst non-crypto folks after this
24/7/365 trading of commodities $USOIL, $USENERGY, $GOLD & $SILVER Enabled by @markets_xyz on Hyperliquid
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Feb 27
Generally don’t think that a lot of these layoffs are due to AI productivity gains (yet). The main driver is that there’s been a change in the expectation of output per employee. Most people I know in large tech firms work ~20 hours a week. Senior leaders do headcount planning based on the output they’ve historically gotten per employee. They’ve always been able to just cut 50% of the employees, get them to work 40 hours and have nothing break. But there’s never been a strong reason for them to do so. In fact as a manager, you’re incentivised to do the opposite - increase the number of people you manage. But with AI bringing productivity into the spotlight, senior leaders are forced to question their assumptions. Can they do more with less? They always could but now, there’s a credible and strong tailwind pushing them to do it.
Feb 26
we're making @blocks smaller today. here's my note to the company. #### today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone. first off, if you're one of the people affected, you'll receive your salary for 20 weeks 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay. we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly. i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures. a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers. we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold. to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward. to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow. jack
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Jan 22
The underrated thing about AI/vibe coding is that it allows literally everyone to experience that rush and joy of building something on their own. Be it automating workflows, making videos, building simple apps, websites, etc.
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3 Dec 2025
Third year in a row that @HarryStebbings is my top podcast with @lennysan as a close second
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13 Sep 2025
The key unlock in crypto isn’t builders accessing a global user base. It’s users getting equal access to global assets and opportunities.
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8 Sep 2025
If you’re building on Ronin, there’s never been a better time to market your games and NFT collections to acquire users beyond our ecosystem. Cross-chain payments are built right into the marketplace, letting anyone with any wallet enjoy the seamless experience, not just Ronin Wallet users. (although they really should use the Ronin Wallet too) That means Ethereum whales, Base consumers, Arbitrum DeFi maxis, and more can grab your NFTs in just a few clicks, using the wallets and assets they already use and own.
4 Sep 2025
Cross-chain payments are LIVE on Ronin Market! Infinite currencies, one transaction  ⚔️ Anyone can now buy NFTs on Ronin Market using tokens from Base, Arbitrum, Polygon, Optimism, and BNB Smart Chain. This forges new connective tissue between Ethereum’s multi-chain ecosystem and unleashes fresh liquidity on Ronin. Buy NFTs on Ronin Market 👇 🔗 : bit.ly/crosschainpay 👇🧵
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Someone on HN (which is often quite crypto-skeptical) asked why exactly businesses are finding crypto and stablecoins useful. It's a very reasonable question. My response:
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4 Sep 2025
Here it is! Buying a @RonkeOnRon on Ronin market, using ETH from @base! I also tested Arbitrum Ethereum and it worked. If you have a ton of tokens, it will take some time to load and you might get some error saying some tokens didn't load but you can ignore that. Still lots of room for improvement, but it works!
4 Sep 2025
Cross-chain payments are LIVE on Ronin Market! Infinite currencies, one transaction  ⚔️ Anyone can now buy NFTs on Ronin Market using tokens from Base, Arbitrum, Polygon, Optimism, and BNB Smart Chain. This forges new connective tissue between Ethereum’s multi-chain ecosystem and unleashes fresh liquidity on Ronin. Buy NFTs on Ronin Market 👇 🔗 : bit.ly/crosschainpay 👇🧵
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3 Sep 2025
Since prediction markets x creator economy has become a narrative, thought I’d reshare my initial thoughts on it Nothing much has changed since a year ago and it’s still the area that I’d want to see teams experiment with
22 Aug 2024
Prediction markets within creator economies Sports is the market that comes to most people's mind when thinking about what markets can sustain @polymarket post elections. But it's going to be hard to replace traditional sports betting outlets as those are natural schelling points with much deeper liquidity. Ideal markets are underserved but yet has demand and highly regular. Qualities of good potential prediction markets ▪ Areas that people are already doing predictions on but no direct way of profiting from being right ▪ Areas that have strong engaged fan bases that would find it fun to bet (fun is a keyword here) Prediction markets related to creators tap into the second point. Fan bases of creators have grown and evolved from communities into mini-economies. The addition of commerce, subscriptions and various monetisation models have enabled the rise of creator economies. It's not uncommon for fans suggest challenges, casual bets and even donate to encourage the creator to carry them out. There's already a market for fun, casual betting within engaged fan bases of large creators. The addition of permission-less prediction markets takes that existing trend even further. Fans can spin up casual markets to bet on outcomes of certain streams, words that a creator might say or the peak viewership of a stream. This creates a deeper level of engagement between fans and the creators themselves. As to why does it need crypto? Creator fan bases are global in nature, and crypto is the most efficient global payment rail that exists today. Now this is a deviation from the concept of prediction markets being truth seeking missles but its an area that I think is under-appreciated. There is huge value to be captured by providing entertainment and further deepening the engagement of fans. There are concerns of course such as creators rigging the bets. But reputation and trust of a creator among their fan base is everything. Some might abuse it for short term gain but if fans realise and the trust is broken, it permanently damages their reputation and the relationship formed. All in all, crypto x creators has been an area that I'm excited about since I got into the space in 2020. And will continue to be an area I'd love to see grow.
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