Mark Cuban reveals how he rebuilt the Dallas Mavericks
“I paid $285,000,000 for the Dallas Mavericks”
“I went to opening night of the 1999–2000 season, first game of the year and it wasn’t sold out. The energy wasn’t in the building. I looked around thinking, I can do a better job than this”
“Then I realized I can put my money where my mouth is. This was early November. By January 4th, I owned the Dallas Mavericks”
“When I took over the Mavs, I didn’t get a big office. We had a sales bullpen called the Fishbowl with eight or nine salespeople”
“I put my desk right in the middle of them. I put a phone book and a computer print out of all of our former customers and started dialing trying to sell Mavericks tickets”
“I said, ‘Ma’am, I know you have been to a Mavericks game before but you realize now that it is less expensive to come to a Mavericks game than to take your family to McDonald’s. Our tickets start at $8 and McDonald’s and a coke is more than that. Why don’t you come and try us out? First game is free on me’”
“I wanted everybody that worked with me to see that if I asked them to do it, I will do it. Same thing I do with people in the front office I did with players on the court”
“We moved into a new arena. I wanted them to feel good about going to work. We put in PlayStations, we put in TV screens”
“Now to this day we upgraded it so that we had aromas because different aromas impact you more before a game when you are trying to get hyped versus after the game”
“Light impacts you more. All these things that try to give our players an edge to help us win but to also help them succeed”
“If you are running a company and if you can align your interests with those of the people you work with, things are going to work for you”