I do growth marketing for consumer subscription apps

Joined August 2009
1,592 Photos and videos
Travis Bernard retweeted
Conversion optimization is completely underrated... especially for SEO! Google's goal is to solve users' problems. The easier you make it for users to convert on your site, the more traffic Google sends you. But most people have a false perception of CRO. It's not just popups.
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"The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company." - Bezos The irony.
21 Jun 2023
1. @FTC has taken action against @amazon for tricking users into signing up for Prime subscriptions—and then deliberately making it hard to cancel. We charge that these deceptive tactics violate the FTC Act and the Restore Online Shoppers’ Confidence Act. ftc.gov/news-events/news/pre…
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Back in west LA for the day
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Why do so few SaaS companies offer discounted long term commitments (more than 1 year) on pricing pages? It seems like a great way to lock in recurring revenue, yet it's not a common pattern. Am I on to something?
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How you display pricing can have a major impact on your PDP conversion rate. Here's how leading e-commerce sites do it (h/t @jlinowski)
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The biggest names in B2B SaaS all use templates as a growth strategy
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Congrats to the @opensea team. The new site looks sharp.
21 Dec 2022
We’re excited to unveil a product we’ve been working on for the past few months! 💧Drops on OpenSea: partners.opensea.io/drops💧 Creators will be able to easily drop collections on the world’s largest NFT platform with a rich canvas to express their brand, art, and roadmap.
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🧠 Zeigarnik Effect 🧠 People remember interrupted or uncompleted tasks better than completed tasks. Ways to leverage in design and marketing: * Progress bars * Task lists for NUX * Abandon cart emails * Ad retargeting * Twitter threads that create questions / cliffhangers
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Not bad for a robot
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Travis Bernard retweeted
Last week I sat down with @ethan_l_s from @GraphiteGrowth to learn what it takes to win at SEO. Graphite has helped companies like MasterClass, Thumbtack, Robinhood, Netflix, and Honey develop their SEO strategies. Here are the 5 most important things to know about SEO:
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Travis Bernard retweeted
2 Dec 2022
I will be forwarding all future media requests to ChatGPT
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Proud to be a @fredagainagain1 super fan ❤️
Travis Bernard retweeted
27 Nov 2022
The best startup ideas tend to be found when there’s a technology shift that enables customers to solve problems 10X faster, cheaper, or better. Cloud was one of those. Mobile was one of those. AI will be one of those.
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I'm hiring for growth designer. Minimum 3 years of experience with UX or CRO. Join a talented team that knows how to use design to grow revenue. graphitehq.recruitee.com/o/g…

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I'm hiring for a mid to senior level @Webflow developer at @graphitegrowth. Please include a portfolio with application graphitehq.recruitee.com/o/s…
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Graphite is now a @webflow Enterprise partner. Let us build your blog or learn center experts.webflow.com/profile/…
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