This growth hack that got Haven from 0 to 3 million in revenue.
No ads. No automation. No marketing. Just a year of showing up, meeting people, and building a space founders actually wanted to be a part of.
Here’s the full story:
When I started Haven, I was already part of a bunch of founder communities.
Slack groups, WhatsApp chats, little circles of people building real companies.
I was spending an enormous amount of time talking to founders directly. Probably 10 founders a day.
And I was meeting a ton of VCs too, not because I was raising, just organically getting to know people in the ecosystem.
At some point I realized:
Why don’t I just create my own group with the best people I’m meeting?
So I did.
The first 30–50 people were just my existing friends. Founders and investors I already liked, trusted, and talked to regularly.
But after that, every new person came through one rule:
The only way in was an introduction. And if you got in, you HAD to introduce me to one more founder or VC you thought should be there too.
That was it.
That tiny requirement turned into a compounding machine.
From November 2023 through the summer of 2024, my calendar was slammed.
I took every call. I met every person. I hosted small events in New York. I added every great builder I met into the group.
And over 9–12 months, those introductions kept stacking.
50 people turned into 500. Founders met other founders. VCs met operators. Everyone got value from everyone else.
The reason it worked wasn’t because we were plotting to turn all these people into Haven customers.
It’s because we knew that while we couldn’t solve all of their problems, we could solve one of the biggest and most universal problems in entrepreneurship:
Loneliness.
The truth is, as a founder, you spend most of your time dealing with problems the people around you don’t understand.
What you really want is to talk to someone who’s in the trenches like you are.
By giving people a place to do that, the relationships became real. And because they were real, they compounded.
We met founders before they were ready to become customers.
They’d join the community, go back to building, raise money five months later, and then they’d come back to us asking to become a Haven client.
The group became a flywheel for the business. Not because we pushed Haven on anyone. But because trust compounds faster than CAC.
That’s how we got from 0 to 3M.
Not by optimizing funnels. Not by running ads. Not by automating every touchpoint like everyone else.
Just by showing up every day, talking to people, and creating a place founders actually wanted to be, long before they needed us.