A winning ad is two things: a winner and your next winner. This is exactly what you should do when you find a new winner: → The hook: Look for new ways to say the same thing. Change "Expert reveals how to scale Facebook ads" to "3 ways to scale Facebook ads". → Actor demographics: Try different ages, ethnicities, and genders. → Filming location: Think of where else someone would use the product. → Video length: Try 15-, 30- and 45-second cuts. Start there before you spin up a new concept. As a rule of thumb, develop 10 concepts per $100K of spend. Six iterations, four new concepts. What percentage of your creative output currently goes to iterations?

Click-through-rate (CTR) is my least favorite metric in advertising. We analyzed 10k ads with $10M in spend and found no correlation between CTR and CAC/ROAS. This holds for all in-platform metrics. Including hook rate and hold rate. So where in the funnel can you begin judging creative? Post click. We begin to see correlation post-click at these metrics: - Cost per install - Cost per add-to-cart - Cost per registration The exact metrics to look at varies by customer. But these are the earliest metrics you can use to evaluate creative. That being said, in-platform metrics have their place: to iterate on winners. Here's how: - Winner with low CTR: improve your call-to-action - Winner with low hold rate: improve you story - Winner with low hook rate: improve your hook What do you use to evaluate creatives?

We are hiring creative strategists. If you’re excited about AI video and ads, this role is for you. With AI you can make anything. But making something worth watching requires a human. That’s why we’re building a super-team of creative strategists. You will: - Work with the fastest growing and largest AI brands - Be paid to learn at the frontier of AI - Work with the top AI marketers, filmmakers, engineers, and creators - Ship more ads per day than others do in a month

Scale your brand with the modern way. Reaxh out to Valid

AI Ads are not an option anymore. If you wanna scale your marketing and revenue fast, it's the new and only way. Reach out to Valid. #ads #aiads #marketing #advertising #roas

We just launched a new type of influencer. Quick turnarounds, no revision limits, and content that actually converts. Creators engineered to convert. "Zoe" will take a look at your ad account, come up with a concept, make it, and send it over. Get AI-UGC that actually works today.

Old-school ads are dead. Scaling today takes real performance marketing and media buying expertise. Talk to Valid.

Thanks for the early access @xai, we had fun making this!

Two of the fastest growing consumer apps of all time are CalAI and Quittr. Their secret? Ruthless focus on choosing the right partners—internally and externally. When it comes to paid ads, both trust @validco. Want to scale like them? Drop a comment or DM me. Appreciate the endorsement, @zach_yadegari @blakeandersonw @alexsllater @connormclarenn 🙏

𝗬𝗼𝘂 𝗮𝗿𝗲: • Hands-on with Veo 3, Runway, Pika (or equivalents) • Proven at writing, producing, and editing short-form ads • Skilled at building story arcs that hook audiences in seconds • Comfortable in ad accounts and performance metrics • Obsessed with 𝘸𝘩𝘺 a creative works — and iterating fast 📩 DM me if you're interested or want the full JD. 💬 Know someone perfect for this? Tag them in the comments.

AI-ad creative is here. It landed 30 days ago. We’re building the 𝗣𝗶𝘅𝗮𝗿 𝗼𝗳 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 — and we’re hiring a 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 to make it happen. Your mission: use cutting-edge AI tools like Veo 3, Runway, and Pika to craft 𝘀𝘁𝘂𝗱𝗶𝗼-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺. You’ll own the creative vision, partnering with our engineers and media buyers to turn insights into scripts, prompts, and edits that convert.

PSA: Start with Spark Ads. Mobile app founders, your first ad should be a spark ad. You've probably heard this before, but how you configure your it is the difference between profitable and money burning ads. We put together a comprehensive guide on the actual best practices to run Spark Ads. Lessons learned from millions in ad💰. DM me for access.

You can’t have ultra-specific targeting and low CAC. Sometimes CPMs go up—because precision costs money. That’s not failure. That’s paid media reality. #CAC #MarketingTruths #validco 📌 Follow for more smart media strategy

CTAs in UGC are no longer necessary. We've always been told, "it's advertising 101, include a CTA." But does it really help with UGC? 🧵

Not all engagement is good. Meta boosts posts with hate just like love — it’s all the same to the algo. Lower CPMs, sure... but what about trust? Clap back or cut comments. Choose wisely. #MetaAds #GrowthMarketing #validco 👉 Follow for more sharp takes

ROAS isn't just a marketing metric — it's a product signal. We track LTV from download → purchase → 3-month retention. That’s how we build smarter CAC targets. If your ROAS model doesn’t include retention, it’s just guesswork. #validco #ROAS #LTV 📌 Follow for more

Didn’t realize our dashboard was mobile-friendly until clients showed me they check ad performance on their phones. 🤯 Now it’s my go-to too. Ad insights, anywhere. 📱 Follow for more. #validco #adtech #mobilefirst #marketingtools

Congrats Rahul!!!

Ad agency >> Ad agent

A good chunk of internet GDP runs on ads (All of Google, Meta, X and TikTok) Yet it’s the toughest spend to get right as a business. But that now changes with @validco !!