Turns out HubSpot isn't dead. đź’€
I gave Claude Code 30 days of AppSumo software costs ($100,000) total.
Asked it to analyze cost, effort, maintenance of replicating all the software we are using.
It found ~$500 / month in costs but many of the "dead" SaaS products it did not recommend changing.
This includes HubSpot, Snowflake, Tableau, Klaviyo and many other public companies.
Unconvinced, I had it login and analyze all our usage on HubSpot specifically.
Again it said we can reduce some costs to $13,000 a year and but replicating it won't be worth the development and maintenance.
Interesting that the "AI" itself is saying just stick with HubSpot.
Still, I went to the team and asked them if we can build it in-house.
They came back with 2 reasons not to (yet):
1- Workflows. There's tons of API calls from spreadsheets, emails, meetings, etc...
2- Emails. Domain reputation, bounce management and flows.
Found this experience fascinating and also insightful that software itself is cheap and relatively easy to "create" but when you add in employees using it, many workflows (API connections) and your business is dependent on it, ripping it out is easier said than done.
...for now