SEO|| marketing || copywriting

Joined April 2025
189 Photos and videos
Pinned Tweet
17 Nov 2025
Starting a tiny series I'll share one random tip I learn in my copywriting course... until I hit 500 followers. Today's tip: the best copy is the kind you can visualise. And one way to make your writing more visual is through metonymy — using a shorthand term instead of the literal thing. Example: Literal: Swap or bridge tokens across 40 chains on @wormhole's Portal Swap. Metonymy: Drop your tokens into the magic Portal — it'll take them wherever you want. Cross chain or same chain, it doesn't matter.
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Teju retweeted
USDT on @Ethereum is already one of Chainflip's busiest assets. The constant demand has made it a core swap route. Adding @tether's USDT on TRON unlocks lower fees, faster finality, and access to the largest USDT user base in crypto. TRON will soon be available to the public on @Chainflip, and stablecoin flows are about to get a lot more interoperable.
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Teju retweeted
The evolution of what we could do with our bitcoin:native in 2009, all we could do with bitcoin was hold it, even though it wasn't mainstream as of then a year later, a guy named Laszlo paid 10,000 BTC for two Papa John's pizzas... first time anyone bought something real with bitcoin & that was 2010. the entire commercial history of BTC started with a pizza order worth $41 then nothing really tangible for nine years, the only new thing that happened to BTC was people trading it on exchanges. you could hold it or sell it too in 2019, solana:3NZ9JMVBmGAqocybic2c7LQCJScmgsAZ6vQqTDzcqmJh shows up & now we could use BTC on ethereum:native, except we have to hand your actual bitcoin to a custodian and get a token back wrapping it counts as a taxable sale in most places, which defeats the whole point for a lot of people 2020, ethereum:0x7fc66500c84a76ad7e9c93437bfc5ac33e2ddae9 goes live with the possibility to lend & borrow BTC in DeFi, but it's still the wrapped version come 2026, @Chainflip introduced native BTC lending without wrapping, earn yield as an LP, stake for protocol revenue with absolutely no KYC
bts on what I'm creating for tomorrow $FLIP no script for @chainflip
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among 7 major factors that affect your SEO, content relevance is at the top all you have to do is → understand the user's search intent → write content accordingly and we all know ai cannot do that yet most brands are betting on pSEO to write 100s of pages automatically and improve their ranks honestly that's not gonna cut it
GEO vs SEO is SEO really irrelevant now? everyone's saying optimising for AI models is what matters now but... stats say otherwise although chatgpt and claude are growing fast - millions of new users every month google seems to retain over 75% share of total digital queries today so if you're a brand abandoning SEO, know that you're making a big mistake SEO isn't dead (at least, not yet) only no longer enough on its own
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Teju retweeted
The Crypto Fundraising Landscape New Episode w @sjdedic, Founder & Managing Partner @MoonrockCapital We discuss: - DePin and DeSci - Growth of the Collectibles Market - New Era of VC investing 1:05 - thoughts on current market conditions 3:30 - major shifts in venture investing 8:52 - change in altcoin bets 10:18 - Simon's contrarian bet rn (DePin) 15:55 - the TCG space (@Collector_Crypt and @Beezie) 24:40 - transition from a bio-medical career to crypto 31:45 - thoughts on DeSci 36:54 - Simon's favourite recent launch: @megaeth 43:05 - biggest miss in 8 years of crypto investing - @pumpfun and RUNE at 10 cents
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unpopular take: kols playing follow unfollow with small accounts are so much worse than small accounts doing e4e or l4l you can't preach about genuine connections while all you do is chase monetisation
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idk how many of you have paid attention but this is how chainflip's april looked: > $72.4M swapped in the first week alone (avg swap size up 33.2%) > by week two, lending TVL hit $1.43M apr 14 was the biggest swap day in 70 days ($30.7M) > in week three, all-time swap volume crossed $7B > in week four, FLIP burn crossed 9,000,000 all time (~$1.82M). while the minimum active bid doubled to 204k FLIP. multiple integrations kept landing (@THORSwap, @leodexio, @safepal @SwapSpaceCo, @nornlink, @AgentChud etc) as april came to an end, chainflip marked $3.13M in a single swap and more than $2.5M lent in total and just before the month wrapped, lending 2.0 proposed: supply as collateral, btc earns Boost seems $FLIP is winning more details ⬇️:
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Last week's Chainflip highlights: - $72.4M swapped across 6.9K swaps - 164K FLIP burned (~$31.8K) - Largest swap: $1.28M USDT <> BTC - Avg swap size: $10,485 ( 33.2% WoW) - Lending: USDC utilisation at 82%
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i was today years old when I found out ICO stands for "instant capital loss" my crypto journey is a lie
i was today years old when I found out ROI stands for "regret on investment" my crypto journey is a lie
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GEO vs SEO is SEO really irrelevant now? everyone's saying optimising for AI models is what matters now but... stats say otherwise although chatgpt and claude are growing fast - millions of new users every month google seems to retain over 75% share of total digital queries today so if you're a brand abandoning SEO, know that you're making a big mistake SEO isn't dead (at least, not yet) only no longer enough on its own
Apr 21
GEO vs SEO brands treating GEO as a launch strategy are ngmi it's already a problem in traditional search in the GEO era, it becomes a more pressing matter here is what a brand can do: > consistent backlinks - build domain authority and signal brand credibility to AI models > query intent research > updating content regularly - fill the gaps and keep you citable > competitor analysis - understand who's showing up in AI answers because staying at the top of trends is not negotiable now.
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Teju retweeted
We have temporarily disabled ETH ingress swaps on Chainflip.
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Apr 21
GEO vs SEO brands treating GEO as a launch strategy are ngmi it's already a problem in traditional search in the GEO era, it becomes a more pressing matter here is what a brand can do: > consistent backlinks - build domain authority and signal brand credibility to AI models > query intent research > updating content regularly - fill the gaps and keep you citable > competitor analysis - understand who's showing up in AI answers because staying at the top of trends is not negotiable now.
Apr 16
GEO vs SEO You know how to optimise your content. But how to make it accessible to AI? In SEO > Google can render JavaScript, revisit pages and try to piece things together. > Complex pages aren't an issue. But In GEO: > Most models, like chatgpt, perplexity, or claude, don't behave that way. > Neither can they execute js fully, nor do they try (hard) to figure out the content. > If your page depends on js to reveal the actual text - AI might not be able to access it > If you want to make sure the content you want cited exists in the initial HTML so it is visible to AI Here's what you can do: > Pre-rendering (for blogs/articles, landing pages) > serve it via server-side rendering (for dashboards)
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Apr 20
if you want to borrow stables against ETH today, there are multiple rails and they're solid, having processed billions but a gap still exists - the asset with the highest mcap isn't being used to its full potential because btc holders aren't ready to bridge or wrap their most valuable asset @Chainflip wanted to solve that and introduced native btc lending which allows you to borrow $USDC on ethereum or solana against your btc in its native state lending went public in February 2026 as of today: $480K in active loans, $1.48M tvl over the last 30 days tiny volume compared to established platforms. but it's still early and the collateral base? the most underexplored asset in defi with enormous potential worth watching 👀
Defi lending is a $41.9 billion market $Aave holds $17.4B of that $Morpho has $6.6B justLend, sparklend, kamino, compound, maple & a long tail of billion dollar protocols stacked underneath, each battle tested across market cycles if you want to borrow stablecoins against ETH today, you're using infrastructure that has processed hundreds of billions in cumulative volume without breaking despite the recent defi security incidents but the rankings on @DefiLlama measure what exists, not what could & one of the largest gaps in defi lending, which is native bitcoin lending done properly, is only now being filled $btc is the largest collateral asset in crypto by market cap, held by the most reluctant to sell cohort of holders in the industry native btc lending, where your bitcoin never leaves bitcoin, has been underserved because the infrastructure to do it without wrapping didn't exist at scale @Chainflip is building exactly that, you keep your btc on bitcoin, you borrow $usdc on ethereum or solana against it Chainflip Lending went live to the public in february 2026 & beta around january we now have some data worth looking at as of April 20, active loans on Chainflip total $480,462, with a tvl of $1.48M over the last 30 days.
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Teju retweeted
Come chat with us, tell us what's broken in your literature search workflow, what you're working on, and what we should build next. Researchers, grad students, professors, and @SAMPE attendees from industry are all welcome. RSVP appreciated. luma.com/sv4mcbmg
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Apr 17
what I am doing to optimise my content with AI i started building a personal AI knowledge layer from scratch. using my X archive, my bookmarks, Claude, and Obsidian. here's exactly what I did and why: every time we use AI, we explain the same things repeatedly. from research history to goals and the tone of posts. a month ago, I came across Shann’s AI marketing articles. I read a few and practised them which really helped me get active here again but i also bookmarked most of them i wanted to follow everything yet i kept procrastinating. 3 days ago, i saw his AI knowledge article. with detailed practical steps to replicate his exact setup for myself. it has 2 layers to make your agent smarter. 1. a dynamic knowledge base that keeps growing with every use (your notes, tweets, articles - processed into a linked wiki) 2. a static brand foundation that adapts your voice and rules - never changes) i asked claude to study the article and help me build It took me less than an hour. > step 1: requested my X archive (took me 2 days) i uploaded the zips to Claude and asked it to read the full archive and extract > step 2: claude built the wiki structure. folders for concepts, entities, sources, outputs, SOPs. then it generated: - entity pages (projects i wrote most about) - concept pages (defi, stablecoins, GEO/SEO, copywriting, marketing) - a brand-foundation.md with my actual voice patterns pulled from the archive this really was not generic, btw this post is also written by claude (~60%) in my voice which is claude said, and i quote "direct, process-transparent, and no hype" > step 3: I opened it in obsidian vault. the graph view already had connections. For example, GEO/SEO is linked to marketing, linked to copywriting. a visual map of all the concepts i’ve written until now. > step 4: i connected Claude Code to the wiki folder. dropped a test note(copied the text of a bookmark i had) into raw/clippings/. ran one command. it classified the note, extracted new techniques, updated my copywriting page, flagged entity stubs, and logged everything. what you need to build this: → your X archive (settings → request your data) → obsidian (free) → claude claude code → @shannholmberg's article (will link in replies) (i also used chatgpt to verify every step of mine so i don’t run into roadblocks didn’t use claude because i didn’t want to exhaust my tokens :P) if you're a researcher or a marketer/content writer - this is worth building.
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Apr 17
gm y'all, premium mediocre people
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Apr 16
GEO vs SEO You know how to optimise your content. But how to make it accessible to AI? In SEO > Google can render JavaScript, revisit pages and try to piece things together. > Complex pages aren't an issue. But In GEO: > Most models, like chatgpt, perplexity, or claude, don't behave that way. > Neither can they execute js fully, nor do they try (hard) to figure out the content. > If your page depends on js to reveal the actual text - AI might not be able to access it > If you want to make sure the content you want cited exists in the initial HTML so it is visible to AI Here's what you can do: > Pre-rendering (for blogs/articles, landing pages) > serve it via server-side rendering (for dashboards)
Apr 13
SEO vs GEO - How to optimise your brand content? - and become the source AI pulls answers from? Beyond regular SEO (simple formatting, EEAT, and trend tracking) Here are 5 quick steps you should follow: > Ask AI questions around your theme > Study its answers > Review - what info already exists - missing info - outdated/vague info > And write content that fills those gaps > Do this regularly Have you tried this approach?
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Apr 13
SEO vs GEO - How to optimise your brand content? - and become the source AI pulls answers from? Beyond regular SEO (simple formatting, EEAT, and trend tracking) Here are 5 quick steps you should follow: > Ask AI questions around your theme > Study its answers > Review - what info already exists - missing info - outdated/vague info > And write content that fills those gaps > Do this regularly Have you tried this approach?
GEO vs SEO What do you need to do to optimise for LLM models? Search data models are a simple win. (If you are already good at SEO) Hybrid models (most LLMs) are the bigger challenge since they primarily depend on trained data. One of the best ways to optimise for both types is well-strategised PR. As the LLMs keep evolving, you brand needs consistent mentions across the platforms - in trusted publications to industry forums, and reviews, etc.
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GEO vs SEO What do you need to do to optimise for LLM models? Search data models are a simple win. (If you are already good at SEO) Hybrid models (most LLMs) are the bigger challenge since they primarily depend on trained data. One of the best ways to optimise for both types is well-strategised PR. As the LLMs keep evolving, you brand needs consistent mentions across the platforms - in trusted publications to industry forums, and reviews, etc.
GEO vs SEO: while SEO is about getting found in results when people use search engines GEO is about making sure your brand shows up in answers when people use AI tools here is how it differs from traditional SEO 1. From search results to direct answers > SEO is built around queries -> links -> clicks > GEOs are built around LLMs' elaborate answers 2. From traffic volume to traffic quality > SEO brings in a wide range of random users > with GEO, users who reach you are already well learned (because they've done their homework with an AI assistant). what does that mean to you? - the click through rate is much less - but when they finally click through to you - they are much more likely to sign up or use your product. 3. From rankings to share of voice: success in GEO - your brand being mentioned as a trusted authority in an AI answer becomes important, along with your ranking on a page. will share more of my learnings on how people are optimising over the next few days btw, what crypto brands are you noticing in AI answers?
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A full moon and the pretty blue-green crescent are all I wanted to see today
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