Chair; CEO; tech M&A dealmaker, category creator, non-exec adviser, mentor & trustee. Rewilder. Likes bikes. More here: linkedin.com/in/jonathansim

Joined May 2008
294 Photos and videos
The latest episode of @DiffereEngine tech strategy podcast explores why, when UK government spends big money on #tech, a familiar cast of characters pop up and appear to benefit. Could they by any chance be related?
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Is @UKLabour building a globally competitive AI economy, or managing a form of digital dependency? The answer may shape not only @Keir_Starmer's legacy, but Britain's role in the next technological era. A blog from @becategorical
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The Vibe Chasm is the point where the convenience of AI-driven growth collides with the operational complexity of #Category leading tech companies. How should you get over it? Tune into the latest episode of @DiffereEngine #tech #strategy podcast and find out
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In the latest edition of The Difference Engine tech strategy podcast @Pmaher and I show how @UKLabour's relationship with Britain’s #tech economy is a story of a courtship operation as ambition collided with dependence.
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Watch as @nationalgriduk chomps through a hedge. In nesting season. Despite its DCO stating “”In accordance with good practice measure B02, vegetation with the potential to support breeding birds will be programmed to be removed outside of breeding bird season (March to August inclusive) where practicable”. So why was it not practicable not to do it in this instance?The ecologist found nothing (what a surprise) but there is no way a hedge like this does not have nesting birds. (This is Bramford to Twinstead, not Norwich to Tilbury) @PylonsEAnglia
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Jonathan Simnett retweeted
Councils up and down the country are waging warfare on nature for no good reasons.
Replying to @SheffCouncil
@SheffCouncil why you spraying Sheffield streets with pesticides? Im HORRIFIED to see GLYPHOSATE sprayed on our streets by a Council worker. Cities across UK and Europe have banned it. It kills wildlife, is a health risk, cats and dogs can get very sick BAN IT NOW! @_OliviaBlake
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In the latest edition of @DiffereEngine tech strategy podcast, @pmaher and I look at how the UK is now making national bets on tech via its own `sovereign` investment vehicle and role of Sovereign Wealth Funds in the category creation process
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Tech #category design is about reframing problems and defining new solutions spaces. But executing that #strategy in 2026 has shifted in several important ways. In the latest issue of @DiffereEngine tech strategy podcast @pmaher and I reveal what’s changing and why.
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UK government's $20 million investment in @IneffableLabs record-breaking $1.1B seed round might seem puny in comparison to the total raised however, at the @DiffereEngine @pmaher and @westfour think it represents something a whole lot bigger.
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The #SaaS playbook defined categories and quickly built durable market leaders. As this @categorical blog shows #AI-native systems are now shifting software from a tool to a collaborator, with new questions around trust, governance, and control. tinyurl.com/yf7vd4dx
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On March 31st, tens of thousands of @Oracle employees were told by email their roles had been eliminated. On today’s edition of @DiffereEngine tech strategy #podcast, @pmaher and I discuss is this the new cost of competing in the AI arms race?pod.link/1703382202
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#AI is reshaping the #SaaS industry - by forcing a fundamental reset. This @becategorical blog explains the future lies in shifting from selling access to software toward delivering measurable outcomes, with AI as the core driver of value. tinyurl.com/4886a9sf
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From tuning synths for David Bowie to redefining #CloudComputing at @wasabi_cloud 6-time founder @Wasabi_Dave joins @pmaher and I on @DiffereEngine to share the $1M pivot that launched his career. Listen on your favourite podcast platform now: pod.link/1703382202n
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On today’s special edition of @DiffereEngine podcast @pmaher and I are joined by #synthesiser pioneer and 6-time founder @Wasabi_Dave for a deep dive into building #category-defining tech companies and lessons from decades as a groundbreaking innovator pod.link/1703382202
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