May the teachings of Mahavir Swami guide us towards peace, compassion, and truth. Happy Mahavir Jayanti.

Interesting piece of data that shows how each social media platform is faring in India. Our head maven, Nimesh Shah deliberates those nos and trends with Kanchan Srivastava in her well-researched write up in @e4mtweets exchange4media.com/digital-n…

India-US trade deal: Will ad monies get a boost? Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts. Read the full story : exchange4media.com/advertisi… @VikramSakhuja, #MRUI | @nishasinghania, @InfectiousAds | @vinayhegde, @MadisonWorldIND | #AnilSolanki, @DentsuX | @sarcatrist, #WindchimeCommunications | #IndiaUSTradeDeal #AdBoost #MediaGrowth #AdSpends2026 #MarketingTrends#e4m

It was interesting to share my views on how agencies can pitch to relevant cos in select sectors that benefit with the US deal and help grow their brands @windchimescomm

Consolidation may change how agencies are built, but clients still care about speed and understanding. That’s where independents win.

An interesting discussion between our head maven Nimesh Shah and Kanchan Srivastava from @e4mtweets on "How do we see the competitive dynamics changing for independent agencies in India over the next 12–24 months giving global agency consolidation" exchange4media.com/advertisi…

So agree. More than private cos, it’s the state govt like #MadhyaPradesh whose depts are at fault. Even MSME #samadhan takes years to help. A tight action by @pmo and @FinMinIndia would bring cash flows and profitability back for #MSME

Happy Vasant Pachami to all

Shared my views on the rise of AI generated content and secondly #AIslop videos are rapidly taking over #youtube. "AI has allowed content creators to experiment with multiple topics and formats. As the cost and time of creation of videos has virtually collapsed,... 1 /4

Hey @_rohanverma & @mappls team - When I copy link of my trip and paste it again in browser window, half of my places disappeared from the route plan I had made. Below pics will show you the comparison

Ads fuel one-third of eComm giants’ earnings. The advertising revenues of Amazon and Flipkart have outpaced their overall marketplace growth, reveal their financial reports. Read the full story by Kaanchan Srivastava - exchange4media.com/advertisi… #SomdutaSingh, @assiduusglobal | #NimeshShah, @windchimescomm | #VaibhavJain, @FirstEconomy | #SajalGupta, #KioasMarketing #e4m #EcommerceAdRevenue #AmazonIndia #Flipkart #RetailMedia #DigitalAdvertising

Our head maven, Nimesh Shah, shares his insights with @e4mtweets on how increasingly #ad revenues are making up for close to one-third of revenues for e-commerce companies.

All this and more as I share few of my thoughts with @SindhuHarih from @businessline. Discord gained prominence recently with #GenZ of #Nepal using it to electing their interim government. @windchimescomm thehindubusinessline.com/new…

Our head maven, Nimesh Shah shares his views with @e4mtweets on the impact of #GST tax reforms on advertisers & on their spends. This tax impetus coupled with festival cheer will act has an ignition to growth of products & services. lnkd.in/gmiqArZ5 #digitalads #GDP

Now that @WhatsApp has announced that it will start running ads on its platform, I shared my thoughts with @businessline on possible repercussions: Indian users are used to seeing ads on other SM platforms, so it’s not going to impact the usage per se. 1 /5

I could draw few insights from the recently released @Tracxn tech startups funding report. Have shared the same with @e4mtweets "The report reveals some interesting new trends and also reaffirms a few of the existing ones. Given the current scenario, it comes as no surprise that the late-stage start-ups have received 100% funding in them over same period last year. Their #PMF has got established the funds are largely being deployed for additional scale and possibly even taking it to the final IPO listing stage. The current high volatility has set a cautious tone among #VCs for seed and early-stage investments. The 100% increase in investments in late-stage start-ups will ensure that the advertising spends remain constant among them. The #startups that are about to hit #IPO would, in fact increase if not retain their existing level of spending to ensure their performance metrics & brand building. The bulk of those spends would be repetitive and more on gaining new customers and increasing revenues per customer. There would be reduced spending on #experimentative #marketing activities at this stage. #Digital #advertising would continue to gain more share than the offline mediums in continuing with the trend." exchange4media.com/digital-n… @windchimescomm @xebradotin #advertisingtrends #techstartups

I was asked to share my thoughts on a very interesting topic of impact of advertising budget given the downgrading of our #GDP by #RBI. I shared this with Kanchan Srivastava "It won’t surprise me if the #VUCA index of the world is at an all-time high, given the current geopolitical and economic scenario. The #India #VIX logged its single-day highest jump on Monday. In such uncertain times, the businesses tend to adopt a more guarded and cautious approach. The year-long marketing budget is more closely monitored and mapped with the sales of the brand. This mapping is even more pronounced for publicly listed companies where quarterly results impact the stock price immensely. The companies whose revenues are more export dependent would definitely be more cautious and opt for reduced ad spends as compared to the ones driven by domestic sales. I am sure every marketer would have split their advertising spends into 'Need to do' and 'Good to do' buckets for the year. I don’t foresee cuts in basic advertising of brands, but experimental marketing activities will be curtailed surely. I would also fathom that some advertising spends must get converted into sales promotion spends to ensure healthy sales numbers." Do read the complete article in @e4mtweets @windchimescomm #Budget #Advertising #Adex exchange4media.com/advertisi…