Creative director, cinematographer, Gen AI consultant and, sometimes, musician @LumaLabsAI

Joined June 2009
695 Photos and videos
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Generative AI's rapid evolution is overwhelming, but there's no denying its brilliance. Stand firm, embrace the journey, and never waver in your pursuit of knowledge. (If you think it sounds like "self-advice", it's because it is. 🙂)
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I'm really proud to finally reveal what our small team pulled off in only 2 weeks. Thank you for your trust @PJaccetturo and massive shoutout to @directorquach and Dan Weller!

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AI filmmakers are one of the MOST in-demand people in the creative industry right now. This is the dilemma right now. There are NOT enough AI filmmakers, partly because being really good at editing, cinematography, AND actual AI skills is a LOT to master. The very best AI filmmakers are very rare. There are 6 entities that are hunting for them, causing a squeeze in the job market: > Big studios - want to hire AI filmmakers for experimental and research projects > AI studios - they’re experiencing demand for their own projects and clients and need AI filmmakers to train and work on those projects > AI tool companies - want to hire AI creative directors and filmmakers to showcase their tools > AI streamers - who want to fill up their catalog with AI content > Ad Agencies - nobody cares if an ad is made with AI. Agencies are training up their own people to do AI to cost save on ads and… > Brands - are demanding quicker, cheaper, and more variety and since it’s so easy, they’re also hiring to tinker and even shorten feedback timelines While one side of the creative industry is losing jobs, demand in this industry is exploding and not abating. AI skills are very easy to learn but VERY hard to master.
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May 19
Luma Agents can now generate with Seedance 2.0. Point your next project at it, see what it produces, keep moving. Same workflow, more to work with. Open Luma Agents → lumalabs.ai/app
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Put yourself inside virtual worlds. Generate with Marble in @theworldlabs. One 3D body scan. One performance. Infinite immersive possibilities to play with.
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Introducing Ponder: the agentic video editor. It’s a new paradigm for filmmaking, where powerful creative agents and humans collaborate to tell world-class stories. We're also announcing our $2.5M pre-seed, led by Liu Jiang from Sunflower (@seedtosunflower), with @Joshuabrowder and @MattHartman. Joined by @levie (Box), @emerywells (Frame), @JaredLeto, @CommaCapital, the @nyuniversity venture fund, @cory, @darian314, @shiffman, and many more incredible founders, investors, and creators.
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Easy facial performance capture with Uni-1 PBR and modify video workflow in @LumaLabsAI! AI integrated Workflow that can play a role in the creation process. Created by: Tony Hou @TonyHouart
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May 11
Luma Agents can now generate with Kling Omni. More models. More range. Same workflow. Try it today → lumalabs.ai/app
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This is one of the best short films I've seen in years. Very soon, we'll stop calling it "AI film" and just call it film.
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Uni-1 by LUMA #LumaCPP, lumalabs.ai/app.
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Really enjoyed this demo from @PJaccetturo during today’s @WonderStudiosX live workshop using @LumaLabsAI Agents. Lots of useful ideas on structuring AI film projects, with a nice nod to @karim_yourself in the mix too.
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May 5
Uni-1.1 API is now live and creates a new pareto frontier - thinking images at the cost and efficiency of old school diffusion models. Uni-1.1 is a model designed for professional work, which continues to be difficult to capture in public benchmarks. Give it a try in Luma or your favorite genai tool! incredibly proud of the Luma team for reaching the frontier and there's a lot more to come!
Exciting news: UNI-1.1-Max and UNI-1.1 debuts making @LumaLabsAI the #3 lab in the Image Arena across both Text-to-Image and Image Edit! These are versions released without agentic search. Text-to-Image Arena - UNI-1.1-Max #6 overall (1193), 12 points over MAI-Image-2 - UNI-1.1 #7 overall (1190), 13 points over Reve-v1.5 Multi-Image Edit Arena - UNI-1.1-Max #7 overall (1315), 21 points over Seedream 4.5 - UNI-1.1 #8 overall, (1298) Single-Image Edit Arena - UNI-1.1-Max #7 overall (1337) - UNI-1.1 #11 overall, (1310) on par with Grok-Imagine-Image (20260207) Congratulations to @LumaLabsAI on this solid performance!
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Join us live tomorrow, Tuesday, May 5th at 11am PT / 2pm ET for a workshop "@LumaLabsAI Agents Workshop with Tiffani Lee Joseph” to learn how to work in Luma Agents from concept to delivery. Tiffani Lee Joseph, an award-winning AI filmmaker will share how she collaborates with Luma Agents to plan, generate, iterate, and refine across image, video, audio and text to deliver production-ready work at scale. RSVP here: luma.com/curiousrefuge
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Devlog 1 - With some game dev experience and a love for frogs I decided the best move would be to try to use LUMA to make a game in Unreal. This series is meant to only be a documentation of the process; and is not meant to indicate a final deliverable at any point. Made with @LumaLabsAI by Blake Johnson
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This year I'll be doing several labs on AI at Adobe MAX. I enjoy teaching but this year had way less time to go to colleges and Universities to teach. So going to be a great opportunity and I'll have Teacher Assistants. I may even be able to invite some of my friends to be TAs. I'm really excited about it. Last year I did a session but felt like I wish it was a lab and not just me speaking to a big crowd. I like people to be creating something while I am showing stuff.
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Follow along as Keith shares his Luma board and breaks down the workflow behind his latest piece, WITNESS. 28 films, mapped frame by frame. Full video coming up next! Made with @LumaLabsAI by Keith Paciello.
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Keith doing a cool identity exploration on @LumaLabsAI
Follow along as Keith shares his Luma board and breaks down the workflow behind his latest piece, WITNESS. 28 films, mapped frame by frame. Full video coming up next! Made with @LumaLabsAI by Keith Paciello.
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Artist Feature ✧ Alexia Adána Alexia Adána is the Forward Deployed Creative Lead at @LumaLabsAI and visual artist whose work explores the intersection of brand storytelling, emerging technology, and culture. Her practice is grounded in the belief that technology can be a powerful force for creative expression and human-centered innovation. Seen here, Bloomchild is an immersive narrative and evolving artistic universe rooted in self-acceptance, empathy, and healing. The trailer offers a first glimpse into a dreamlike world that invites viewers to see their uniqueness as a source of beauty. Alexia takes the stage at our AI & Creativity Summit in NY for the session “New Brand Imagination” alongside David Rager of @NASA, @arikuschnir of m ss ng p eces, @CraigElimeliah of Code and Theory, and Ryan Jones of @DavidYurman.
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UNTIL WE MEET AGAIN this short film was made as part of Google's Flow Sessions, an artist program at Google where a small group of creatives gets access to Flow, collaborates directly with the Google team and brings a passion project to life ✨
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Always a pleasure to chat with you about AI @jerrod_lew !
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