The FritoLay of Real Food. Makers of @masa_chips and @vandy_crisps

Joined March 2022
4 Photos and videos
Pinned Tweet
Replying to @AncientCrunch
Our mission is to provide modern foods that are consistent with our ancestral ways of eating. It tastes better, is better for you, and is better for the environment. Win, win, win.
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Ancient Crunch retweeted
For anyone in SoCal looking for a solid chip. We fried all of ours in beef tallow at @CalicoFishHouse and use @Masa_Chips
๐ŸšจBREAKING: popular seed-oil-free food brand Siete foods was just bought by Pepsi for 1.2 Billion. ๐Ÿ˜ณ
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Ancient Crunch retweeted
2 Oct 2024
Replying to @Masa_Chips
@Masa_Chips are made in the USA and we ship nationwide
well guys, this dock strike gives you a great opportunity to buy American made products with only things we produce
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Ancient Crunch retweeted
2 Oct 2024
People are mad that Siete "sold out" But we all encouraged this outcome, whether we like it or not. Allow me to explain... Small companies burn cash It's just the cost of being small. Since they can never make products as cheaply as the Big Guys, they have one of two options: 1. Start off cheap, and profit only when they get big enough 2. Charge more money, and reduce prices when profits allow Customers love the first strategy-- at first. They get a higher quality product, and they don't have to pay much for it. But what they don't appreciate is that those low prices are subsidized by massive amounts of venture capital investment. And investors don't do this for fun-- they want a big payday. They can get their payday in two ways: you "sell out" to a bigger company/go public, or you buy them out yourself. But because you sold stuff for cheap for so long, you racked up a lot of investment that needs to be bought out. Even worse, you have less profit with which to do so. Even if you didn't want to sell your business, the only way for investors to get that payday is for you to "sell out" And they have the control, since they own so much of your company. So the business sells out, everyone gets their cut, and those same customers who were happy to buy the product at a low price are now pissed off, and blame "the system" which they are a part of. Alternatively, the second strategy allows a business to avoid this outcome. By charging more up front to cover their higher costs, such a business would lose less money, and require less outside investment. The less outside investment, the less money they'd need in order to "buy out" their investors And as they grow, they can reduce prices while maintaining profitability, buying out their investors and regaining full control of their company. At this point, the company is big, profitable, and has the resources to do whatever it needs to continue growing beyond what most startups typically accomplish. However, very few startups choose this path And the reason is simple-- customers don't like it. They complain that they have to pay higher prices. We get this complaint dozens of times a day about @Masa_Chips And most business owners don't want to deal with it. But they aren't thinking about the longterm benefits. That company will independently last for decades if not generations, providing the same quality and never "selling out", while reducing prices over time. This is exactly what $tsla did, and it's worked out for them so far. Not everyone could afford a Tesla roadster back in the day. But now, Teslas are widely available and much cheaper, and people are happy. In conclusion, small businesses must charge high prices if they want to maintain longterm control. And we as customers should be happy to buy their products, knowing that we aren't lining the coffers of the major conglomerates. So let's remember that next time we get upset that a company "sold out", and consider what role our desires as consumers had to play in all of this.
๐ŸšจBREAKING: popular seed-oil-free food brand Siete foods was just bought by Pepsi for 1.2 Billion. ๐Ÿ˜ณ
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MAHA isn't just a political movement, but a COMMERCIAL one. Mondelez owns Nabisco, and makes over $30 BILLION dollars a year. From @AncientCrunch (healthy snacks) to @ZikiKitchens (healthy fast casual) and @sweetgreen (after they ditched seed oils) Opportunity of the decade.
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Ancient Crunch retweeted
Banged out some tacos on Thursday. Full Disclosure: I prefer Masa but they donโ€™t do shells.. yet. @AncientCrunch โค๏ธ
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Ancient Crunch retweeted
1 Oct 2024
Siete is trash. @AncientCrunch made @Masa_Chips and @Vandy_Crisps is where itโ€™s at for actual healthy chips
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Mission received, loud and clear ๐Ÿ˜Ž
23 Aug 2024
This is one of the most consequential speeches I have heard in many many years. @RobertKennedyJr is entirely correct. He can make an enormous difference in our nationโ€™s collective healthy.
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๐Ÿซก
26 Jun 2024
Weโ€™re taking down โ€œBig Seed Oilโ€ one bag at a timeโ€ฆ Get 20% off your first order with code CRUNCH20: masachips.com/pages/masachipโ€ฆ
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Ancient Crunch retweeted
26 Jun 2024
Weโ€™re taking down โ€œBig Seed Oilโ€ one bag at a timeโ€ฆ Get 20% off your first order with code CRUNCH20: masachips.com/pages/masachipโ€ฆ
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Things donโ€™t need to be this way. Cleaning up toxins in our food will give us back our health and beauty ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆโœจ๐Ÿƒ
You know what's crazy. You can go out for dinner every night in England and hardly put on any weight. You go for dinner every night in the US and you become OBESE. The way the food is processed in the States compared to Europe is mind blowing.
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Supporting the mission is fighting against Big Seed ๐Ÿซก๐Ÿซก
28 Aug 2023
Big Seed at it again Last weekend, the factory where we hand make, pack, and ship every bag of MASA was broken into and vandalized.
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Massive news ๐Ÿฅณ๐Ÿฅณ
30 Aug 2023
Our 3rd flavor is almost ready to drop! ๐Ÿคฏ๐Ÿคฏ๐Ÿคฏ What do you hope itโ€™ll be? Right answers only ๐Ÿ˜‰ ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡
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With @Masa_Chips scaling fast, we are getting ready for @Vandy_Crisps to launch ๐Ÿš€ Share your guess below on our first flavor for Vandy ๐Ÿ‘‡
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Many such cases
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Ancient Crunch retweeted
21 Aug 2023
Lime production is running full speed and is about to be launched at @ErewhonMarket What flavor are people most excited to see next for MASA? ๐Ÿฅณ Masachips.com
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Just fantasizing about a day without seed oilsโ€ฆ ๐Ÿฅฐ๐Ÿฅฐ
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Ancient Crunch retweeted
7 Aug 2023
Happy Sunday, cheers to another great week full of blessings to come โœจ๐Ÿ’–
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Ancient Crunch retweeted
29 Jul 2023
๐ŸŒ…๐ŸŒฝ Awaken to a new day, and embark on a journey ๐Ÿš€ with your first companion - MASA Chips. Our sun-kissed ๐ŸŒž corn tortilla delights transform the ordinary into extraordinary. Ready for an adventure? #MasaChips #ElevateYourTaste
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๐ŸŒŸ Ancient Crunch: The Epitome of Seed Oil-Free Excellence! ๐Ÿš€ Our vision is clear โ€“ we will offer a realm of snacks untainted by harmful seed oils. Indulge guilt-free in the art of wholesome munching. #AncientCrunch #HealthySnacks 1/10
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๐Ÿฅณ Celebrating Snacking, Celebrating Life! ๐ŸŽŠ Ancient Crunch is more than just snacks; it's an ode to life, health, and joy. Join our journey to seed oil-free indulgence. Together, we create a better future. #HealthyHabits #CelebrateLife 10/10
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