๐ง๐ต๐ฒ โ๐ต๐ฑ% ๐ผ๐ณ ๐๐ฒ๐ป๐๐ ๐ฝ๐ถ๐น๐ผ๐๐ ๐ณ๐ฎ๐ถ๐นโ ๐ต๐ฒ๐ฎ๐ฑ๐น๐ถ๐ป๐ฒ ๐ฐ๐ผ๐ป๐ณ๐๐๐ฒ๐ ๐ป๐ผ๐ถ๐๐ฒ ๐ณ๐ผ๐ฟ ๐๐ถ๐ด๐ป๐ฎ๐น.
๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐๐ผ๐ฝ ๐ฑ% ๐๐๐ฒ ๐๐ต๐ฟ๐ฒ๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ฒ๐ป๐๐ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐๐ ๐ถ๐ป๐๐ผ ๐ฝ๐ผ๐๐ถ๐๐ถ๐๐ฒ ๐๐ ๐ฅ๐ข๐:
1๏ธโฃ REALLOCATE EARLY AI SPEND TO BACK-OFFICE AUTOMATION
Executives, on average, allocate ๐ฑ๐ฌ% of their GenAI budget to Sales and Marketing according to MITโs ๐๐ฆ๐ฏ๐๐ ๐๐ช๐ท๐ช๐ฅ๐ฆ 2025 studyยน. However, back-office process automation yields the clearest near-term ROI.ย Target process-specific automations and integrate robust AI solutionsโnot all of which require GenAIโwith existing systems to reduce spend and minimize business process outsourcing.
For example,
@ATT saved 16.9 million minutes of manual effort per year, recognized โhundreds of millions of dollars in annualized valueโ, and delivered ๐ฎ๐ฌ๐
๐ฅ๐ข๐ by scaling an enterprise-wide AI automation program across finance and operations.
2๏ธโฃ LEVERAGE EMPLOYEESโ APPETITE FOR AI EFFICIENCY
A thriving โshadow AI economyโ exists within enterprises; ๐ต๐ฌ% of employees surveyed use personal AI subscriptionsโsuch as
@OpenAIโs ChatGPT or
@AnthropicAIโs Claudeโto automate significant portions of their daily work. However, ๐ผ๐ป๐น๐ ๐ฐ๐ฌ% of companies surveyed distribute LLM subscriptions to employees.
For AI success at scale, determine which tasks employees already automate, prioritize based on the value added before procuring (or building) new AI tools, and then embed the highest-value workflows into robust, customizable, enterprise-grade tools.
3๏ธโฃ SET REALISTIC TIMELINES FOR ENTERPRISE AI PROJECTS
Major technology deployments within multinational organizations typically span ๐ญ ๐๐ผ ๐ฏ ๐๐ฒ๐ฎ๐ฟ๐, depending on the scope and depth of integration. The studyโs ๐ฒ-๐บ๐ผ๐ป๐๐ต observation window is insufficient to project long-term AI ROI for enterprise-wide deployments. Recalibrate and set organization-wide expectations for the speed of enterprise deployment.
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Reframe the โ95% failureยฒโ statistic as a maturity signal for the 5% that have achieved positive AI ROI, not a stop sign for the 95% yet to realize AI ROI.
To maximize enterprise P&L impact and AI ROI, shift early-stage AI spend to back-office automations, analyze shadow-AI usage to identify high-value use cases, and set realistic expectations for enterprise deployment velocity.
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#ArtificialIntelligence #AIInnovation #AIStrategy
ยน Challapally, Aditya, et al. ๐๐ฉ๐ฆ ๐๐ฆ๐ฏ๐๐ ๐๐ช๐ท๐ช๐ฅ๐ฆ.
@medialab Massachusetts Institute of Technology Media Lab, Project NANDA, July 2025.
ยฒ Failed AI investments, as defined by the MIT study and confirmed by The
@NewYorker, are projects that were not deployed beyond the pilot stage and/or those without measurable return or P&L impact within six months.
ALT Three climbers atop a mountain, admiring the Aurora Borealis of code. Copyright 2025 Anna E. Molosky. All rights reserved.