Making the future of data-driven TV advertising possible via the only Identity Operating System (IDoS) purpose-built for convergent TV.
Joined April 2021
- Tweets 147
- Following 352
- Followers 245
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70 Photos and videos
Pinned Tweet
22 Oct 2024
With the launch of Blockgraph OnDemand, advertisers of all sizes can now activate their first-party data for streaming video or linear TV buys—no intermediaries, no upfront fees.
#FirstPartyData #BGOnDemand #CTV
blockgraph.co/newsroom/block…
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13 Dec 2024
Before releasing 2025 Predictions, we thought it would be fun to get our CEO Jason Manningham to look back at his 2024 Predictions to see how he did. So, did he nail it? Watch this series to find out.
#CTV #Blockgraph #2024Predictions #recap #adtech
blockgraph.co/newsroom/2024-…
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10 Dec 2024
In the last of our series with #NextInMedia, @MeetAmpersand's Justin Rosen joins @digitalshields on #NextInMedia to unpack challenges local brands face in a fragmented #CTV world.
Catch the full convo: youtube.com/watch?v=G23a8xm9…
#DataCollaboration #FirstPartyData #Blockgraph
ALT In the final installment of our series with Next in Media celebrating the launch of Blockgraph OnDemand, Justin Rosen, SVP of Data & Insights at Ampersand, dives into the unique tech and measurement needs of local brands—and the challenges they face in navigating a fragmented TV landscape. Listen as Justin and host Michael Shields tackle topics ranging from the power of first-party data to simplifying measurement across a fragmented media landscape.
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14 Nov 2024
How are SMBs navigating #CTV?
In our latest Next in Media chat, @SpectrumReach's Michael Guth shares with @digitalshields how local advertisers are using smart, privacy-safe data.
With Blockgraph OnDemand, data onboarding is fast and easy. Watch here:
youtube.com/watch?v=zp3O2DJF…
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29 Oct 2024
Next up, PMG's Mike Treon joins @digitalshields to talk #Brands & #CTV. This series with Next In Media is part of the launch Blockgraph OnDemand, simplifying secure, first-party data onboarding for all advertisers. Let’s make CTV work better, together.
youtube.com/watch?v=9ozRXNmZ…
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25 Oct 2024
Check out this clip from @blockgraph's Jason Manningham on the Next in Media podcast with @digitalshields talking about the future of #CTV. Watch the full convo here: youtube.com/watch?v=N1V406Ic…
#FirstPartyData #Targeting #Measurement #NextInMedia #Blockgraph
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23 Oct 2024
@blockgraph CEO Jason Manningham joins @digitalshields on the Next in Media #Podcast to discuss #CTV & first-party data.
Catch the episode and learn how targeted ads are being simplified for advertisers.
#AWNY2024 #AdTech #FirstPartyData #Targeting
youtube.com/watch?v=N1V406Ic…
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Blockgraph retweeted
13 May 2024
It’s upfronts week, with NBCUniversal, Netflix, Fox, Disney, Warner Bros. Discovery, Amazon all holding their presentations. @Blockgraph's Jason Manningham joins The Current Report to break down how measurement & attribution are transforming the upfronts: bit.ly/3wBhgFi
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23 Oct 2023
Team @Blockgraph had a blast hosting Blockgraph Converge 2023 during @AdvertisingWeek NY. We hope everyone enjoyed it as much as we did & look forward to many more great times with our partners. #AWNewYork23 #BGConverge #BlockgraphThatData #monarchnyc #DataDriven #TVAdvertising
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Privacy meets Innovation! 🌐 Join us TOMORROW at 12pm EDT for a deep dive into data clean rooms & clean tech with Jason Manningham, CEO at @blockgraph, and Sean Cunningham, CEO at @VABintel.
There's still time to save your spot: thevab.com/vab-happenings/bl…
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2 Oct 2023
Free #webinar Tues 10/3 @ 12P ET! @blockgraph & @VABintel execs discuss how #datacleanrooms & #cleantech are transforming the way marketers harness data strategically across the TV ecosystem.
thevab.com/vab-happenings/bl…
#datadrivenTV #dataprivacy #BlockgraphThatData #VABWebinar
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27 Sep 2023
At @AdExchanger's Programmatic IO? After the break, head to @blockgraph's Natalie Kacik's session, Clearing Up Clean Rooms at 10:50AM in Workshop Room 2.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData #WednesdayWisdom
26 Sep 2023
Attending @AdExchanger’s Programmatic I/O? Be sure to catch @Blockgraph’s Natalie Kacik's session 'Clearing up Clean Rooms' on Wednesday 9/27 at 10: 50AM.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData
adexchanger.com/go/programma…
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26 Sep 2023
Attending @AdExchanger’s Programmatic I/O? Be sure to catch @Blockgraph’s Natalie Kacik's session 'Clearing up Clean Rooms' on Wednesday 9/27 at 10: 50AM.
#PROGIO #datacleanrooms #dataprivacy #adtech #BlockgraphThatData
adexchanger.com/go/programma…
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Join us on Tues, 10/3 at 12pm EDT for a NEW webinar: “A Marketer's Guide to Clean Rooms & Clean Tech For TV,” featuring Jason Manningham, CEO at @Blockgraph, and Sean Cunningham, President & CEO at VAB.
Register now! 💻 thevab.com/vab-happenings/bl…
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28 Jun 2023
Comprehensive @Adweek article from @gumgumerson discussing how the @blockgraph @NBCUniversal partnership aims to scale the privacy-first use of first-party data for TV planning, targeting and measurement.
#TVAdvertising #PrivacyFirst #BlockgraphThatData
The partnership looks to help marketers use first-party data more efficiently and effectively for planning, targeting and measurement. adweek.it/442V0zl
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28 Jun 2023
Exciting News! @blockgraph and @NBCUniversal have partnered to optimize and scale first-party data activation for the media and entertainment industry.
#DataDrivenTV #TVAdvertising #PrivacyFirst #BlockgraphThatData
Read more:
blockgraph.co/newsroom/block…
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Blockgraph retweeted
21 Jun 2023
Sensible use of data with privacy restrictions in place will be good for the viewer experience when it comes to ad frequency and relevancy. - Jason Manningham, @blockgraph #FreeWheelCannes #CannesLions2023
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Another inspiring conversation with those leading the change in advanced measurement, identity, privacy and CTV, right here at the @CynopsisMedia Measurement & Data Conference.
👥 @SpectrumReach, @blockgraph, @innovid, and @Comscore
#CYNMeasure #CynopsisMeasure
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12 Jun 2023
Blockgraph is excited to be a finalist for 6 @CynopsisMedia Measure Up! Awards across 5 categories! It’s an honor to have our technology recognized for Enabling Privacy-Focused, First-Party Data Connectivity for TV. #DataPrivacy #BlockgraphThatData
cynopsis.com/events/measurem…
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Blockgraph's new GraphPort tool aims to harmonize multiple datasets into one usable stream, notably when brands or publishers are relying on other sources for first-party data.
Story by @michaelburgi. buff.ly/3oY1ksD
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