@Brandon_Lopez profile picture
Brandon Lopez @Brandon_Lopez

AI-first marketer. Co-founder @persimmonMKTG, advisor @mysidecarai, @LinkedIn @Salesforce alum.

Joined July 2008
  • Tweets 1,752
  • Following 1,680
  • Followers 2,310
139 Photos and videos
Brandon Lopez retweeted
Persimmon Marketing@PersimmonMKTG
Mar 4
Salesforce just reset the rules for its partner ecosystem: 🔹 2 tiers: Select and Summit 🔹Legacy badges replaced with competencies 🔹 Incentives tied to customer value The partner landscape is being redefined for the AI era. Source: salesforceben.com/salesforce…

Salesforce Massively Overhauls Partner Program | Salesforce Ben

Salesforce is shifting the focus of its partners to agentic AI. Here's everything you need to know about the overhaul.

salesforceben.com
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Some more fun w/ a cup ☕ & GPT...excited to join @Joe_Fractional from Cloud113 to record a pod on marketing, AI, other tech, and I'm sure other entertaining threads. PS- My mic game is definitely bottom row in this GPT image! #marketing #AI #marketingpodcast #podcast #GPT
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Just had some fun w/ #GPT-5 over a ☕ . Created a web app that analyzes your B2B sales & marketing alignment based on what's on your website (copy, docs). The framework & scoring is REALLY actionable. Curious about your score? DM me if you'd find value in this analysis. 💡
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Brandon Lopez retweeted
Jason ✨👾SaaStr.Ai✨ Lemkin
@jasonlk
1 Jun 2025
Mary Meeker and the Bond team have released their latest 300 page annual report, this time all on AI It's very good but long, so I've summarized the Top 10 Points for B2B and enterprise founders here:
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It's time to embrace AI-first marketing. DM me to get started on your journey--happy to provide marketing-related advice and tech recs. #AI #genAI #marketingAI #mysidecarAI
MySidecar AI@MySidecarAI
28 May 2025
AI has changed the marketing landscape but most tools require endless prompts, adjustments & fragmented workflows. That changes today. 🚀 Announcing the evolution of MySidecar—a fully structured AI-powered marketing system: bit.ly/43w9U28 #AI #marketingAI #genAI
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AI-first marketing is VERY exciting right now. Over a few cups ☕ today... 📽️ Avatar video blog summary w/ @descript 💚 Brand framework update w/ @AgentDotAi 🤖 Sales call transcript to FAQ w/ @youdotcom ARI 💡 Assets into @MySidecarAI for updated strategy 💪 #AI #marketing
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My thoughts on why marketers, agencies, and founders should be running AI powered campaigns, today. Not tomorrow, today. (Includes a high level case study.) linkedin.com/pulse/persimmon… #AI #GenAI #marketing #salesenablement #demandgen #productmarketing
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AI use case: #GenAI quickly fact checks political statements and flashes a green, yellow or red emoji per comment. @Deloitte @BainandCompany @PwC @IBMwatsonx @salesforce
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As a 1st time visitor at Tulare World Ag Expo, I was impressed! There were some really innovative #agtech #startups showing off products and telling interesting stories at the VINE Connect lunch panel. Thanks @farm_ng_inc for letting me drive the Amiga and @ucanr for the invite.
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Brandon Lopez retweeted
Ascent Solutions
@AscentERP
15 Jan 2024
Inspiring words from Dr Martin Luther King Jr. Read more of his quotes at: thecultureur.com/15-favorite… #MLK #MLK2024 #leadership #inspiration
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Brandon Lopez retweeted
Persimmon Marketing@PersimmonMKTG
29 Nov 2023
As the year comes to an end, it's time to start planning for next years successes. Here are some tips for creating content as you make plans for the 2024 year! #Marketing #Content #2024herewecome
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For anyone looking to learn more about dynamics of corporate boards, structures, pitfalls, etc. read this in depth write up about OpenAI's debacle from the vantage point of a technology lawyer: medium.com/@duanevalz/the-co… #openAI #samaltman #corporateboards #boardofdirectors

The Corporate Governance Failure at the Heart of Sam Altman’s Ouster from OpenAI

In this piece I examine the flawed corporate structure of OpenAI, and the neglect of governance evolution during a year of immense change

medium.com
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Happy Dreamforce week (throwback pic from 2017)! So much has changed but helping ISVs scale as an SFDC employee and now business owner, hasn't changed a bit! #Salesforce #Dreamforce #Dreamforce2023
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How can we improve startup acceptance rates at top incubators & accelerators for impact investors? Some early thoughts about YCS2023 after digging into 25 startups and creating VIII to help: valleyinnovators.com/post/im… #startups #VC #impactinvesting #Entrepreneurship
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Pulling for Bieniemy and Rivera. Employees often mistake passion for intensity. Both are critical for success! espn.com/nfl/story/_/id/3815…

Rivera: Players concerned by Bieniemy's intensity

Eric Bieniemy's level of intensity has some Commanders players "a little concerned," according to head coach Ron Rivera.

espn.com
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Only fined 1% of sale price, announced same day as massive billion dollar sale, and most parties are apparently happy? Not the way to run a business / league. #NFL #espn espn.com/nfl/story/_/id/3804…

Snyder fined $60M over findings in investigation

Dan Snyder has agreed to pay a $60 million fine after findings of a lengthy investigation into the now former owner of the Commanders were released Thursday.

espn.com
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Any marketer who has ever had to name something, “loves” this type of feedback. 😜
All The Right Movies
@ATRightMovies
25 Jun 2023
Universal studio head Sid Sheinberg was not sold on the title of BACK TO THE FUTURE, and sent Steven Spielberg this memo with his very odd name change suggestion.
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Brandon Lopez retweeted
All The Right Movies
@ATRightMovies
25 Jun 2023
Universal studio head Sid Sheinberg was not sold on the title of BACK TO THE FUTURE, and sent Steven Spielberg this memo with his very odd name change suggestion.
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Interesting lessons learned by Rand Fishkin, founder of Moz. In particular, potential downsides of #VC funds and why you need to think about upsides/downsides when you build a company: youtube.com/watch?v=uobtmin0… #startups #VC #funding #Entrepreneurship #SEO

$50M in Mistakes: What Moz Founder Learned from Failure

“Grow fast or die trying” didn’t work for Moz founder Rand Fishkin....

youtube.com
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Nice to see new startup hubs doing well, per @woodien research from 6,000 companies: tech.einnews.com/pr_news/626… #startups #entrepreneurs #lasvegas

Las Vegas Ranked Best City in America for Pre-IPO Startups

Las Vegas displaces Austin as the best city for startups in 2023 based on data from over 6,000 pre-IPO startups that have raised money online from investors.

tech.einnews.com
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