50%-provisional and possibly unpopular opinion, but I’m not sure vegans should make as big a deal about vegetarian vs. vegan as they do. By all means, always tell the truth and say vegetarianism is utterly indefensible when it’s apt, but idk if we should go out of our way to do so. (I’d be very very hesitant to ever recommend actually concealing important beliefs for political expediency).
I think the most important thing with converting people is the long-term goal of getting to a critical point of people who oppose animal exploitation that serious political action can be taken, and I think, like, a 20% ethical vegetarian society would get us that, and that that would be a lot easier to get than a 10% vegan society.
And I think most serious potential converts—people not stupid enough to base their decision on whether the animal rights people seem too purist—will have eating eggs & dairy weigh on their conscience heavily, and they’ll find their own way.
There are no sane moral grounds for vegetarianism that don’t also imply you should be vegan, for sure, but as far as convincing people to actually do something goes, being vegetarian is a fair bit easier, and people perceive there as being a big difference between eating someone’s corpse and some product that (they think) just happens to be made with a lot of abuse.
Idk. I probably wouldn’t go so far as to start saying “you should go vegetarian” instead of “you should go vegan,” since that kinda feels like a lie by omission, but maybe I shouldn’t go out of my way to press on the distinction.