Black consumers are an economic force—but not reckoned with as such.
Here Shelley Stewart shares 3 strategies to promote racial equity, meet the needs of Black Americans and create value via Adage. mckinsey.dsmn8.com/XbwjUEkTb…
.@briansolis@ValaAfshar@rwang0 Amazing. Thank you for sharing. Once again, this was one of the highlights of 2021. Looking forward to doing more together. @McK_MktgSales
Companies that unify creativity, analytics, and purpose drive revenue growth of 2.3x vs peers.
Only 7% of companies combine all 3.
78% of CEOs are banking on CMOs and marketing leaders to drive growth.
This is the opportunity for CMO’s to lead growth.
vimeo.com/620243676
Such a great conversation with @McK_MktgSales Biljana and @briansolis on how to activate #growthtripleplay - creativity, analytics, and purpose. While 7% of companies do this really well, for the 93% it's never too late.
Motivating research by @McKinsey...
"The Growth Triple Play"
Companies that integrate 1) creativity, 2) analytics, and 3) purpose are delivering at least two times the growth of their peers.
mckinsey.com/business-functi…
Thrilled to be part of Cannes Lions Live 2021! Join us for a keynote on “The growth triple play” & hear how companies are logging above-peer growth. Plus, we’re hosting a Creative Crossover series. Follow the action here. #CannesLionsLive#GrowthTriplePlaymck.co/CannesLions2021
.@VranicaWSJ Thank you for a wonderful discussion with Kelsey Robinson of @McK_MktgSales on how the pandemic has changed consumer behavior. on.wsj.com/3pJZfgc#WSJCFO
Kelsey Robinson from McKinsey & Company shares insights on what the pandemic has done to the consumer, the emerging trends and how marketers are preparing for a new normal. #WSJCFOwsj.com/video/events/mckinse…
I’d like to thank @Twitter for dropping the crop the weekend after I married this gorgeous human so that y’all can enjoy this gem of a photo in its full 16:9 splendor.
ALT Two men getting married with their dog by their side
Our very own Phyllis Rothschild spoke with @kkschwab of @Marketplace about why customers who use loyalty programs are twice as likely to return to a brand and spend more. bit.ly/3aP841L @McK_MktgSales
Thank you, @briansolis for collaborating with us on this piece. You brought great insights here...and why #retailers need to think like experience designers.
Read my latest for @CNBC on how retailers are personalizing the shopping experience amid COVID-19 through technology and social media
cnbc.com/2021/01/30/neiman-s…