President/CEO Sandra Gudat and other CCG insiders deliver insights & fresh perspectives from 40 years of strategic relationship marketing experience.
Joined March 2009
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851 Photos and videos
31 Mar 2023
It’s #WorldBackupDay! Celebrate by backing up your important digital files—data, documents, photos & more. If you need help or want to improve your backup practices, here’s a resource: worldbackupday.com/en
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30 Mar 2023
CASE STUDY: An in-depth competitive review, benchmarking research & ROI-focused brainstorming helped Sam’s Club revamp its #loyalty program & push membership to an all-time high. See how it happened: customer.com/retail-marketin… #Retail #MarketingStrategy
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29 Mar 2023
Customer loyalty has continued to hold steady in 2023 after rebounding in 2022. Get an overview of our latest Retail Customer Brand Loyalty Study, including factors affecting customer loyalty & new customer retention statistics: customer.com/blog/retail-mar… #Retail #Loyalty #Marketing
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29 Mar 2023
#SEO is all about figuring out the words people type into search engines, so we like these new insights on the 10 most common phrases. Winner: “what is/are.” After that, top phrases split based on generations. Good stuff, @MarketingProfs! marketingprofs.com/chirp/202…
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28 Mar 2023
#Retail #Marketing Tip: Heritage stories, personal anecdotes & making your customers the hero are a few secrets to using #storytelling tactics to make your marketing more engaging. Get more tips here: customer.com/blog/retail-mar… engagement/ #CustomerEngagement
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27 Mar 2023
#EmailMarketing: Measuring email performance has gotten more complicated lately. But these 7 basic metrics are still a good place to start: customer.com/blog/financial-…
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24 Mar 2023
Quiet quitting isn’t just for employees. Your #retail #loyalty program members may also be quietly reducing or ending participation due to unappealing rewards, poor CX or low perceived value. Learn more about causes—plus solutions to rebuild success: customer.com/blog/retail-mar…
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23 Mar 2023
Marketers, are you ready for a new generation? @eMarketer introduces us all to Gen Alpha—born from 2012 to now & expected to number 2 billion people by ’25. We’re soaking in more insights here: ow.ly/Lukn50NnShG
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22 Mar 2023
NEW: Retail Customer Brand Loyalty Study shares exclusive statistics on specific factors driving customer loyalty, the impact of today's economic uncertainties & more. Download your free copy: customer.com/retail-marketin…
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22 Mar 2023
75% of customers have a negative opinion of a #FinancialInstitution that sends irrelevant content. Consumer surveys & multi-source data can help you find topics your customers care about. Learn more: ow.ly/1y4Z50NnSeR #CreditUnions #Bank #ContentMarketing
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21 Mar 2023
How do you choose the right customer #research methodology to meet your #retail #marketing objectives? Get tips in our blog, plus best practices & examples: customer.com/blog/retail-mar…
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20 Mar 2023
66% open rate? That’s just one impressive stat this #FinancialServices company saw when it harnessed value-added #content to increase inactive cardholder #loyalty. Read the case study: customer.com/financial-marke…
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17 Mar 2023
Happy St. Paddy’s Day from the CCG team! May the luck o’ the Irish be with you and yours. For some ideas to celebrate, including recipes for Irish favorites, check out this story from @WomansDay: womansday.com/life/a4698/uni…
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16 Mar 2023
In this digital world, #FinancialInstitutions need to engage with people in new & meaningful ways. Find out how #data analytics plus value-added #content can help you provide a more personalized experience for your customers:.
customer.com/blog/financial-…
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15 Mar 2023
Climate change is a hot topic in our world, and retailers are on the hot seat to prove they’re building sustainability into their processes. @RetailBrew shares some recommendations: ow.ly/C6Kl50Nhkze
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14 Mar 2023
Grow customer loyalty & revenue with #ContentMarketing that engages & converts. See what we offer for #Retail ow.ly/agMs50NhkpB and #FinancialServices clients
ow.ly/UGk350NhkpF
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13 Mar 2023
How to use brand partnerships to drive sales and strengthen customer loyalty: customer.com/blog/retail-mar…
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13 Mar 2023
Reducing customer churn is critical to any business bottom line. Our guide explains how churn analysis can help & shares insights on other #DataAnalysis methods to improve retention: ow.ly/xGHr50NehgN #Retail #Marketing
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10 Mar 2023
During times of inflation, focus on these 5 #CustomerExperience best practices to boost #loyalty and win more sales, says @MyTotalRetail: ow.ly/BeyL50NegYf #CustomerLoyalty #RetailMarketing
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9 Mar 2023
At what stage do consumers decide to become customers? Get insights on how to leverage the buyer’s journey to build a better financial #content #marketing strategy: ow.ly/zWF250NegPQ #FinancialMarketing
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