If you’re interested in fighting for good health and avoiding dementia, I put together a handout on some of the things we’re doing in our assisted living homes. bringmemoryback.com/

gillette gives away razors for free and makes $6 billion a year selling blades. the handle costs them $3 to manufacture. they sell it for a dollar or toss it in a welcome bag. they lose money on every single razor they put into someone's hand. on purpose. because the handle locks you into their blade system. once you own a gillette razor, you need gillette blades. the blades cost $0.50 to produce and retail for $4-$6 each. you buy them every month for years. one free handle generates hundreds in lifetime blade revenue per customer. king gillette figured this model out in 1904. it's still the most profitable customer acquisition strategy ever designed 122 years later. every printer company, every gaming console, every keurig machine runs the same play. give away the platform. sell the refills forever. your free guide is the razor. the 11-page PDF you give away through auto-DMs to anyone who comments on your tweet costs you nothing to distribute. it enters a stranger's life at zero friction. and it does the exact thing the razor handle does: it locks them into your system. not physically. psychologically. once someone reads your free guide and gets genuine value from it, you become their person for that topic. when they want the next level they don't search for it. they come back to you. the free guide created a relationship that didn't exist 20 minutes earlier. and now there's a $39 product behind it. a $497 course behind that. a $5,000 partnership behind that. those are the blades. gillette doesn't lose sleep over giving away handles. the lifetime value of a blade customer is 100x the cost of the razor. the math only works one direction. you shouldn't lose sleep over giving away your best content for free either. the person who reads your free guide and thinks "if this is what they hand out free, what's the paid stuff look like" is a customer for the next 2 years. the free guide isn't lost revenue. it's the razor handle. the blades are where the business lives. i wrote out the complete razor-and-blade system for info products. the free guide structure, the auto-DM delivery mechanics, the telegram warmup that turns free readers into paying buyers, the product ladder from $39 to $5K, and the pipeline that runs the whole thing without you touching it. 11 pages. free. (yes, this guide is also a razor.) RT comment BACKEND and i'll send it (must be following so i can DM)

Same happens with the assisted living industry. 12 months ago, Mikhaila Fuller asked me: "Why did you decide to implement strategies to improve your residents' health?" Here's what I told her: I quickly realized the whole industry was about letting them sit around until they die. Yes, we helped them with the basics of daily living, like changing their diapers, doing their laundry and helping them shower. Then we let the "medical people" handle their health. But that handling was mainly managing symptoms and writing prescriptions, not making anyone better. And when I asked why none of them actually got better, they replied, "They're old, they don't get better." I thought that was nonsense.

#Screwyou would make a great old people’s motto on social media. For everyone who proves ‘studies’ wrong. For everyone who takes a diagnosis as a challenge. For everyone who gives the middle finger to Father Time.

Dr. Ovadia says nattokinase is something he routinely recommends as part of his protocol for patients. It a fibrinolytic agent, meaning it helps the body break down blood clots as they start to form. He points to a trial showing reduced arterial plaque in patients taking it, though that study measured carotid (neck) plaque rather than coronary plaque, which he flags as a caveat. As mentioned below, the trial tested 3,600 units daily (not statistically significant) versus 10,800 units daily (significant plaque reduction), so he typically suggests around 10,000 units a day. He cautions that many supplements are dosed too low or poorly sourced, and that anyone on blood-thinning medication should talk to their doctor first. (h/t @KenDBerryMD & @DoctorTro)

If you want to make money, find a way to bet against the infectious disease experts like @DrNeilStone.

Met with a doctor yesterday who had this on her wall. My kind of people..

THIS is how you stay out of a nursing home.