Thinking about this more - hourly matching is almost more important as an *education* piece than getting it 100%. Buying green energy is not the same as CDR offsets - you can't just throw money at it. That highlights an important decarb reality, but it's not critical short-run.
This is tbf a rock solid milestone. Net zero, but not true zero, purely voluntary is strong. You’re in the 60-70% range of true zero, depending on wind/solar split.
Again, 100% hourly matching has extreme diminishing marginal returns in the final 10% that likely are cheaper to handle with removals (esp final 3). This is true for companies and the grid as a whole.
Clean firm is gonna start rolling early 2030s at the earliest. We are missing key pieces, which is why corporate engagement in deployment led innovation is an important part of the puzzle