Finding product–market fit is hard. But scaling growth? That shouldn’t be rocket science.
For too long, Growth has been treated as an art—when in reality, it’s a data problem: targeting the right customer, at the right time, with the right message. Sounds simple, right? But delivering on that vision typically means cobbling together 20 tools and managing 100 rules. The result is a rats nest of workflows.
Unify, as the name says, is building the unified GTM intelligence layer. Their platform brings together data, intent signals, and AI agents to help growth and outbound teams reach the right customers at the right time, with the right message—at scale.
At
@BatteryVentures, we’ve backed companies like Marketo, Gong, 6Sense, and Gainsight, and we’ve long understood the nuances of this space. We've been searching for the next evolution in Sales Intelligence—and when we met Austin and Connor, we were struck by their clarity of thought, technical depth in data and AI, and the impressive founding team they’ve built to tackle this challenge.
Unify already counts leading companies like Perplexity, Cursor, Decagon, and Hightouch among its customers. But what truly stood out was how each conversation with the team deepened our belief that this is a company we wanted to build with.
Today, we’re excited to announce that Battery is leading Unify’s $40M Series B, joined by our friends
@jakesaper at
@emergencecap, with participation from
@OpenAI,
@ThriveCapital, and other amazing investors.
Today, I’m thrilled to announce Unify’s $40M Series B led by Battery Ventures, with participation from OpenAI, Thrive, Emergence, and more just 9 months after our Series A.
Our thesis: The best products no longer win, distribution does
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