Newsletter Strategist | Helping you grow an irresistible newsletter
Joined July 2009
- Tweets 16,097
- Following 323
- Followers 2,051
- Likes 10,372
1,105 Photos and videos
Pinned Tweet
11 Mar 2025
Most newsletter engagement advice is shallow:
→ “Write better subject lines!”
→ “Send at the right time!”
→ “Shorten it!”
Here's what really matters:
📩 Opens are good
🔗 Clicks are better
💬 Replies are gold
I call it the Inbox Trinity.
Which are you optimizing for?
1
2
18
1,657
Apr 17
30 creators. 30 days. 30 proven newsletter growth tactics.
My friend @chenellco is running 30 Days of Growth again, completely free.
April 20 to May 20.
One short email per day.
Last round got 3,700 signups.
This round is going to be even better:
30daysofgrowth.co
1
4
249
15 Dec 2025
Want to grow your email list?
Take notes from this strategy.
I chuckled at first too.
This feels really old school.
And digital sign-ups would be a lot easier for them to process.
But it really matches the vibe of Hobby Lobby, doesn’t it?
2
1
148
8 Aug 2025
Watch out copywriters.
GPT-5 is great at generating hooks.
2
7
312
27 Jun 2025
Questions that don’t matter:
“When is the best time to send?”
“How long should my newsletter be?”
“What list size do you need to monetize?”
Questions that do matter:
“Can I show up at least once a week?”
“How long does this email need to be?”
“What will help my subscribers?”
1
3
266
Kyle Adams retweeted
23 Jun 2025
We’re all experts in the making
Don’t wish for it—work for it
40
5
82
6,181
11 Jun 2025
Most people don’t unsubscribe because your newsletter is bad.
They unsubscribe because something changed.
New format? New tone? Different flow?
People sign up for a familiar experience. If you shake things up too much, they’ll find the exit.
Have you ever seen this happen?
2
4
202
6 Jun 2025
What's your biggest challenge as a creator?
7%
Platform updates exhaust
47%
Followers don't buy
13%
Too much conflicting advi
33%
Can't think beyond today
15 votes • Final results
3
1
7
595
6 Jun 2025
Beyond that, what keeps you up at night?
For me it was realizing that how I grow my email list matters just as much as how often I create.
What you project is what people come to expect.
And building an audience around something I didn’t want to keep offering...
Felt like building a business I’d slowly come to resent.
I don’t want thousands of half-interested subscribers.
I want alignment.
An authentic audience who actually connects with where I’m going.
1
3
121
6 Jun 2025
Stop chasing trends.
Start building systems that last.
I highly recommend joining this free Creator Business Summit from @kit.
You'll learn from decade-defining creators who’ve built audiences they actually want to serve, no matter how the platforms change.
June 18, 2025
10:00am EDT
Free to attend
Save your spot:
partners.kit.com/summit-soci…
2
112
23 May 2025
Opens and clicks get all the attention, but replies are the real power move.
More replies =
✅ Better inbox placement
✅ Higher trust signals
✅ More content ideas
Ask your subscribers a question. Start a real conversation.
How often do you optimize for replies?
2
6
204
19 May 2025
Robots are doing flips and dances now.
All I want is a robot that’s trained for lawn maintenance.
16
6
158
18,369
16 May 2025
Ok, hear me out.
Your newsletter is a lot like your favorite coffee shop.
If the menu, vibe, or layout suddenly changed, you'd feel thrown off. Might even stop going.
Readers expect a familiar experience. Change too much, and they’ll leave.
Consistency > Surprise
Agree?
1
3
170
13 May 2025
Struggling with writer’s block?
You have a creative assistant.
→ Stuck on ideas? AI can help spark new ones.
→ No structure? AI makes outlines in seconds.
→ Need inspiration? AI will give you a draft in seconds
Use AI to get started. Inject your voice to make it great.
1
3
197
Kyle Adams retweeted
11 May 2025
Nothing is more valuable than trust.
Are you earning it or burning it?
9
1
30
2,727
10 May 2025
Ever draft an email so good you wanted to subscribe to yourself?
174
9 May 2025
Your email list is like a plant. Ignore it long enough and it dies…
except way more passive-aggressively.
1
3
159
9 May 2025
Most creators don’t have an audience problem.
They have a consistency problem.
1
128
9 May 2025
Three reasons to keep growing your email list:
→ Long-term success
→ Much higher conversion rates
→ Freedom from the algorithm nonsense
117
8 May 2025
Does your email list have a welcome email?
If it does, what is the goal?
2
169
7 May 2025
Today I learned you may not know something about me.
I'm mostly posting on LinkedIn now.
Yeah, the resumé place...
It's actually a lot more interesting than it seems.
I wanted to grow on X but it's a ghost town around here rn.
4
9
280
7 May 2025
If you want to see my LinkedInfluencer content, please give me a follow over there:
linkedin.com/in/itskyleadams…
Only 2 people away from 500. It's growing up so fast 🥹
1
61