It has not “evolved”. With the addition of social media and the good that has come from it, there’s a lot of bad that has come from it too. The “Look at me” it has created and the constant chase for players trying to create their brand has led to a lot of selfishness. Chase the money 💰 and you’ll lose.
I’m “selfish” 🤔 I gave you reality not my opinion! Old guy in me loves your response and mostly agrees. That’s how it should be but for some time athletes have wanted more 💰. The businessman/open minded thinker in me has accepted society has evolved.