I’m launching a business! This time last year, I got blood work done to get a better understanding of where my overall health was at. Fast forward a year later, and little did I know it would lead me to launching a business alongside a former colleague, Dr. Alan Farrell
My curiosity about products and interventions (or as my teammates and friends like to call them, “gimmicks”) to aid recovery, performance, and general well-being has always been innate to me for as long as I can remember. What has been evident over the past 4–5 years is the growing appetite among individuals to understand their bodies and an increasing urge to be proactive in their mental and physical health.
Having had Alan as our team doctor in
@connachtrugby for a number of seasons, it was great to reconnect and catch up. The wheels were put in motion, and the rest is history. Over the past two decades, Dr. Farrell has worked with numerous elite and professional athletes and teams. More recently, he’s turned his attention to using the tools of the high-performance world to prevent and treat the epidemic of physical and mental chronic diseases around the world.
With Alan’s expertise in Preventative and High-Performance Medicine, we set out to source some of the most heavily researched ingredients, many of which all of us are deficient in, alongside some emerging ingredients, to create a product.
We conducted market research and surveyed over 1,600 people to gain a better understanding of who we were communicating with, to deeply understand our prospective community, what they were interested in, and what concerns they had about their health. With this, we were best equipped to provide education, support, and a product that represented not only what we founders believed in, but also something our potential community could align with. I’ll share some of the research in the coming weeks, but much of the findings were sobering yet filled us with hope that we could provide value.
So, armed with all this (and lots of Zoom calls, phone calls, and emails), Cognitive Blends and our first product, ThriveOne, were born: Natural Hormone Support for Men. It’s not going to be a silver bullet by any means, but we are confident we can help educate, optimize, and provide hormonal functioning support for men so they can perform, live healthier lives, and get back in balance. Alongside that we have some exciting product aimed at both males and females in the coming months post launch.
ThriveOne will be available for purchase in the coming weeks, for early access, discounts and to learn more about your hormonal health sign up to our newsletter at
cognitiveblends.com