Comenzamos con el 1er #MujeresEnSEOsummit Barcelona 💪 con charlas de @ClaraSoteras @guaca y una gran host y líder de la comunidad de @mujeresenseo : @mjcachon 👏 Muchísimas gracias a quienes nos han apoyado… @marfeel @screamingfrog @seo_testing @RaiolaNetworks @GrupoBillingham @techseowomen #bigmomo #seofomo @GrupoBillingham 🙌😎 no sería posible sin vosotros!

So this is crazy and I don't know how @yagmrsmsk can do this but the hotel for SnS Antalya is €290/night *BUT* for 3 nights *AND* the conf a ticket is €840 which is *LESS* than just booking a room! Avoid the FOMO and book your ticket to @searchandstuff searchnstuff.co.uk/search-n-…

If you are in tourism for food and/or drink, this is the conference for you

👀 In 2026, Less than One Third of Google Searches Still Send a Click - Excellent research by @randfish and @Similarweb 👇 and he asks a key question: "What Can Website Owners Do to Fight Back?" 1. Replace traffic as a KPI for your digital marketing efforts. 2. Conduct audience research to find out where your audience pays attention. 3. Invest in marketing on platforms you don’t own or control. Free yourself from the goal of directly driving traffic back to your website. More: sparktoro.com/blog/in-2026-l…

A big welcome to LiftMCP, Community Partner of Search ’n Stuff London Conference 2026! LiftMCP helps websites become discoverable by AI agents through MCP, making it a very fitting partner for the conversations we’ll be having in London on 26 June 2026. 🎟️ searchnstuff.co.uk/search-n-…

The Country is going to hell in a handcart, but when all seems lost, remember this: we still have cheese! Get yourself to St Martin‑in‑the‑Fields on Wednesday (4pm-8pm) and buy some of the best cheese on Earth!

This is going to be fun!! eventbrite.co.uk/e/open-mic-… and the if you want the 50% off with TakeItOffline discount code, hit me up @OfflineTake or if you want the @searchandstuff discount code, hit up @yagmrsmsk

There has NEVER been a better time to be in SEO.

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report! Here's what we know so far: • It will include dedicated reports for both Search and Discover • The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover • The report will only be focused on impressions within generative AI features, not clicks • The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!) There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates. Though the dataset will be limited, this is certainly a step in the right direction! I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: serpalert.com/

Charlie Sheen is American, Michael Sheen is British, but Mr Sheen is Polish…

It’s been a tough week for many in SEO and digital marketing. I’ve seen far too many talented folks sharing that they’ve been affected by layoffs recently… and I’d love to help give them more visibility through SEOFOMO. So, if you’re looking for your next role, please reply to this tweet with: 🔗 Your LinkedIn profile URL 💼 The type of role you’re looking for 🌍 Location / remote preference, if relevant I’ll feature the profiles shared here in the next SEOFOMO newsletter, so they can get visibility in front of thousands of people in the search and digital marketing industry. And if you’re hiring, recruiting, or know of open roles: please take a look at the replies too. This community has always been amazing at helping each other. Let’s do it again 💪

The offer for the Super Early Bird tickets for @serpconf Rome 2026 ends May 31. That's less than a week, so you'd better decide if this event is for you now. And it is, if you don’t want: 🔴 sales pitch disguised as knowledge 🔴 recycled content 🔴 "AI trends" without execution depth What will you be getting on October 16 at Nazionale Spazio Eventi in Rome? 🌟 @aleyda - International SEO Consultant & Founder, Orainti 🌟 @gfiorelli1 - Strategic & International SEO Consultant, ILoveSEO.net 🌟 @purnavirji - AI Strategist & Founder, Agent-Led Growth 🌟 @JudithLewis - Founder, DeCabbit Consultancy 🌟 David Carrasco Pamies - SEO Consultant & Growth Advisor 🌟 @cyberandy - Co-founder and CEO of WordLift 🌟 @sjachille - Search Marketing Specialist And more speakers, panelists and moderators who will be delivering strategies built for Europe's multilingual, cross-border digital landscape. They are going to be announced soon, so check our website regularly. We're organizing this with @ WordLift, whose semantic AI platform powers some of the most sophisticated structured data implementations in Europe. If you know why you need to be there, secure your spot now. 👉 You can find the link for our Last Super Early Bird tickets below.

One month until we're at Emirates Stadium. If you work in search or digital marketing and you want a day that actually moves the needle. Talks. Conversations. People you'll still be messaging in 2027. Tickets are still available: searchnstuff.co.uk/search-n-…

It’s getting increasingly harder to believe Google has a good design culture

I hope you guys are coming because I’m planning something super fun for my talk!! It’s going to be worth coming to my session 😉

25 years in digital. Global Search Awards judge. WBA think tank member on AI and wine. Academy of Chocolate board member. @JudithLewis contains multitudes and she's speaking at Search 'n Stuff Antalya 2026. October 1–4. searchnstuff.co.uk/search-n-…

📊 Google just shared a new report on how people are using AI Mode in the US. 👇 Useful directional insights, yes. Complete market picture, no: The keyword data comes from sampled Google Trends data for AI Mode. With that in mind, a few patterns worth paying attention to: 🔎 Searches are longer and more conversational. The average AI Mode query is 3x the length of a traditional Search query. Keyword research now needs to be complemented with prompt, task, constraint and scenario research. 💬 Follow-up behavior matters. Follow-up queries grew 40% on average per month. Brand visibility can't be analyzed only at the first prompt anymore: a brand might be mentioned, dropped, compared, misrepresented or never cited across the journey. This means the unit of analysis is the journey, not the query. 🛍️ AI Mode is being used to decide, not only to discover. * Which" queries grew 40% faster than AI Mode queries overall in the past six months. * The top retail attributes people look for: price, location, color, brand, availability, size, material, style, type, quality. This means Ecommerce AI Search optimization shouldn't be only about "more product content": it's accurate, complete, fresh and consistent product data across pages, structured data, feeds, variants, reviews and attributes. 📍 Local and availability intent is very visible. Follow-up store queries include "near me", "in stock", "replacement parts", "car dealerships with financing". AI systems need to understand location, inventory, services and constraints to satisfy these. 🧭 AI Mode is becoming a task layer, not only an answer layer. Planning queries grew 80% faster than AI Mode queries overall. The opportunity is to be included in plans, shortlists, comparisons and workflows, not only ranked for individual queries. 👀 My takeaway: Don't confuse Google's usage narrative with independent performance data. There's a behavioral shift and Google has every incentive to frame it favorably for its own ecosystem. For SEOs and marketers, the practical next step isn't to replace SEO fundamentals. It's to expand how we research, optimize and measure: ✅ From keywords to prompts, tasks and constraints ✅ From rankings to presence, citations and representation accuracy ✅ From single queries to follow-up journeys ✅ From content-only optimization to entity, product, local and feed-level readiness ✅ From observed traffic to a more nuanced view of visibility and influence AI Mode makes it increasingly risky to measure search visibility only through traditional rankings and clicks. Read the full report in: storage.googleapis.com/gweb-…