We power the connection of fans to the brands and experiences they love through our playbook of media & technology solutions for sports and live events.
Joined October 2008
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- Following 1,418
- Followers 15,694
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1,796 Photos and videos
Jun 12
Congratulations to the University of Minnesota and Blue Cross and Blue Shield of Minnesota on this expanded relationship.
From The Barn to communities across the state, this collaboration is built to create lasting impact for Minnesotans. 👏 #Gophers
Blue Cross and the University of Minnesota are proud to announce a long-term collaboration to support community health and shared connection for all Minnesotans.
Together, we will advance initiatives that promote better health, create professional development opportunities for students and alumni, and strengthen connections across all five university campuses and surrounding communities.
As part of this collaboration, the campus home for Gopher Basketball will officially be recognized by its beloved nickname, “The Barn” supported by Blue Cross and Blue Shield of Minnesota.
🔗: z.umn.edu/bdh9
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Jun 12
Congratulations to Brian Bille on his appointment as General Manager of Mississippi State Bulldog Sports Properties.
With 25 years of partnership experience and a proven record of driving growth, Brian will help lead the next chapter of innovation, sponsorships, and NIL opportunities alongside @HailState.
Read more: bit.ly/49Zm0F3
#HailState #CollegeSports #SportsBusiness #NIL
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Jun 12
🏆 Omaha awaits.
Congratulations to the eight teams headed to the 2026 NCAA Men's College World Series. We're proud to partner with every program in this year's field and wish them the best of luck as they compete for a national championship.
#MCWS #RoadToOmaha #CollegeBaseball #CWS
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Jun 11
Excited to help bring this partnership to life. #goarmy
Built on service. Rooted in tradition. Focused on the future.
The Army West Point – @USAA Partnership will help preserve what makes Army special while investing in generations of cadet-athletes to come.
→ goarmywestpoint.com/USAAPart…
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Jun 11
Built on tradition, leadership, and service. 🇺🇸⚔️
@GoArmyWestPoint and @USAA have announced a historic expansion of their long-term partnership, rooted in shared values of service, leadership, integrity, and excellence. 🇺🇸
The agreement includes:
▪️ Preservation initiatives honoring Army Athletics tradition
▪️ Jersey patches across all varsity programs
▪️ On-field branding at Michie Stadium
Learn more: bit.ly/3PSNgyo
#ArmyWestPoint #USAA #Learfield #CollegeSports
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Jun 11
Great conversations. Great work. Great connections.
Thanks for an incredible week in Las Vegas at #NACDA26. We loved connecting with partners, sharing ideas, and helping shape what's next for college athletics.
Can't wait for next year.
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Jun 10
Great discussion at the @SBJ Innovation Summit today in Chicago.
Learfield EVP of Digital Solutions Scott Meldrum joined industry leaders to explore how sports properties are reaching the next generation of fans through data, content, and digital engagement.
"We are shifting our work with brands from attention to intention, and part of that success comes from being able to target the desired fan audience using our thousands of fan data points and profiles."
#SBJInnovationSummit #SportsBusiness #FanEngagement
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Jun 10
Congratulations to the 2025-26 @LDirectorsCup champions, recognized at @NACDA! 🏆
🏆 Grand Valley State University Athletics (NCAA DII) @gvsulakers
🏆 Washington University in St. Louis Athletics (NCAA DIII) @WASHUBears
🏆 University of the Cumberlands Athletics (NAIA) @UC_Patriots
🏆 Mt. San Antonio College Athletics (Two-Year Colleges) @MtSAC_athletics
Congratulations on outstanding seasons! The NCAA Division I champion will be announced later this month, so stay tuned!
#NACDA26 #DirectorsCup #CollegeAthletics #LDC26
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Jun 10
Why are more brands investing in college sports?
Learfield’s Kim Damron @KimDSports joined @bportnoy15 and @SBJ to discuss the rise of women’s sports, the power of NIL storytelling, and why brands are finding new ways to connect with fans through college athletics.
Watch the full interview: bit.ly/3Q6BWib
#NACDA26 #NIL #CollegeSports #SportsMarketing #WomensSports #Learfield
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Jun 10
Every game has a moment. Every moment has a story.
Proud to help bring The Moment to life with @AlabamaFTBL and @Gatorade. Produced by our Emmy Award-winning Learfield Studios team and powered by Crimson Tide Sports Marketing, this new series takes fans inside the biggest plays of Alabama's 2025 season through cinematic storytelling and film-room analysis.
🎬⬇️
Learn more: bit.ly/445lqC9
#RollTide #LearfieldStudios #CollegeFootball #SportsMarketing
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Jun 10
A great way to close out #NACDA26.
We were honored to have Learfield President & CEO Cole Gahagan @ColeG13 join NCAA President Charlie Baker and moderator Abe Madkour for this afternoon's featured session.
The discussion highlighted the opportunities ahead for college athletics, the importance of innovation, and the power of storytelling to connect brands with fans.
Thank you to @NACDA and everyone who joined us in Las Vegas.
#CollegeAthletics #SportsBusiness
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Jun 9
Thank you to @SBJ for hosting two outstanding discussions on the future of college athletics.
Proud to have Scott Silvestri @badgers45 share insights on revenue growth in women's sports and Caitlyn Hummel @caitlynhummel_ discuss the evolution of content teams into creative engines for NIL activation and athlete storytelling.
Great conversations and valuable perspectives from all involved.
#SportsBusiness #CollegeAthletics #NIL #WomensSports
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LEARFIELD retweeted
Top 10 in @Learfield Directors' Cup NCAA Division III Final Standings:
1⃣ @WASHUBears
2⃣ @TuftsJumbos
3⃣ @HopkinsSports
4⃣ @EmoryAthletics
5⃣ @EphSports
6⃣ @uchicagoath
7⃣ @NYUAthletics
8⃣ @UWLAthletics
9⃣ @AthleticsCMS
🔟 @AmherstMammoths
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LEARFIELD retweeted
🚨Winners announced for the @Learfield Directors' Cup in Division II (@gvsulakers), Division III (@WASHUBears) and NAIA (@UC_Patriots)
Full release ➡️ bit.ly/49OeGvW
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Jun 9
A hidden speakeasy, incredible food, and great conversations.
Thanks to all of our partners and guests who joined us at 1923 Prohibition Bar during #NACDA26. We loved celebrating with the people who make college athletics so special.
#NACDA26 #SportsBusiness #CollegeAthletics
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Jun 9
A major step forward for Oklahoma Athletics and its student-athletes.
We're proud to extend our partnership with @OU_Athletics and announce the Sooner Evolution Center, a new hub for NIL growth, content creation, brand development, and athlete education.
Read more: bit.ly/4uiwhmZ
#BoomerSooner #NIL #SoonerNation #Learfield #CollegeAthletics
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Jun 9
A new era for Oklahoma Athletics. 👏
Building toward the future 🤝
OU is proud to announce an extended partnership with @Learfield featuring “The Sooner Evolution Center” that will provide student-athletes with the resources and support to compete and thrive in their sport and elevate their experience on campus.
Read more » ouath.at/LearfieldExtension
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Jun 8
How are schools unlocking new revenue streams in college athletics?
Join Learfield EVP @AndrewWheeler23 on June 9 from 10:30-11:00 a.m. PT in Mandalay Bay J as he moderates a #NACDA26 discussion with athletics leaders from Arkansas, Boise State, and UNLV on jersey patches, integrated branding, and student-athlete storytelling.
See you in Las Vegas.
#CollegeAthletics #SportsBusiness #NIL
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Jun 8
Supporting student-athletes means supporting the whole person.
We're proud to partner with @OnriseCare to help bring specialized mental health resources to college athletics programs nationwide, providing additional support for student-athletes, coaches, and staff.
Learn more: bit.ly/4xer967
#MentalHealthMatters #CollegeAthletics #Learfield #NIL
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