And brilliant Prof Chris Whitty emphasising to doctors, academics and public health that uncertainties must be made clear. Or trust is lost. You cannot reach people if they don't trust you.
Fascinating "Health Misinformation: UNPACKED" seminar here
@LSHTM.
Lots of food for thought on combatting the influence of misinformation & encouraging people to think critically about content.
You'll find LSHTM's counter-misinformation principles here -
bit.ly/4n7JvQW