I've been hearing that many startups are essentially using the same approach to for ARR as 11X did. When startups report ARR, I almost always assume it's annualized run rate, or latest month multiples by 12. Now it sounds like even that metric can be manipulated. DMs opened.
It’s time to expose a huge scam in AI startups: Contracted ARR
The reason many AI startups are crushing revenue records is because they are using a dishonest metric
The biggest funds in the world are supporting this and misleading journalists for PR coverage.
The setup: Company signs 3-year enterprise deals. Year 1 is discounted (say $1M), Year 2 steps up ($2M), Year 3 is full price ($3M).
They report $3M as “ARR” — even though they’re only collecting $1M right now.
The worst part: The customer has an opt-out option at 12 months! It’s not actually a 3 year contract.
In the chart below, by Q5 the company is trumpeting ~$100M “ARR” to press, while actual cash-generating, in-effect ARR is ~$35M. That’s ~3x inflation.
On top of this, enterprise AI companies are bundling full-time “forward deployed engineers” into deals massively reducing margins, sometimes producing Year 1 negative margins.
At some point customers are going to start triggering their opt-out clauses or aggressively negotiating down Year 3 pricing.
And a wave of enterprise AI companies may collapse.