Chief Data Scientist. Use artificial intelligence to turn big data into business research insights for action!
Joined May 2017
- Tweets 68
- Following 1,209
- Followers 2,359
- Likes 134
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Chief Data Scientist retweeted
30 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
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Chief Data Scientist retweeted
21 May 2019
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
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Chief Data Scientist retweeted
15 May 2019
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
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Chief Data Scientist retweeted
21 May 2019
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
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Chief Data Scientist retweeted
20 May 2019
It is useful to see how marketing constructs can be operationalized with aggregated variables in a panel data
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Chief Data Scientist retweeted
19 May 2019
What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?
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Chief Data Scientist retweeted
15 May 2019
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
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Chief Data Scientist retweeted
15 May 2019
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
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Chief Data Scientist retweeted
15 May 2019
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
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Chief Data Scientist retweeted
15 May 2019
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
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Chief Data Scientist retweeted
15 May 2019
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
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Chief Data Scientist retweeted
15 May 2019
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
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Chief Data Scientist retweeted
14 May 2019
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
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Chief Data Scientist retweeted
13 May 2019
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
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20 Oct 2018
Undergraduate Admissions Process @Harvard and Affirmative Action Trial: nytimes.com/2018/10/19/us/ha…
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26 Sep 2018
Excellent examples for machine learning, #bigdata and artificial intelligence in marketing: forbes.com/sites/bernardmarr…
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30 Aug 2018
The debate on social bots: How do we draw the line between strive for quality information and censorship of free speech: wsj.com/articles/bots-vs-tro…
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Chief Data Scientist retweeted
6 Jul 2018
#IoT, #AI and #Blockchain: Catalysts for Digital Transformation. By @BanafaAhmed (Sponsored content from @bbvaOpenMind ) trib.al/gpeIGN9
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Chief Data Scientist retweeted
8 Jun 2018
America’s new supercomputer beats China’s fastest machine to take the world’s most powerful title trib.al/lbuNAUz
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