An overlooked limitation of #ZeroClickCommerce: The reduction of clicks does not eliminate friction. In #SocialCommerce environments, #conversion loss frequently occurs after #intent is established - driven by session breaks, authentication requirements, and in-app browser limitations. The constraint is continuity. #ForeverLinks, available within #NitroX, are designed to preserve it. . @umair_zo @shamail

Introducing Zodiac AI by @NitroCommerce , 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐟𝐢𝐫𝐬𝐭 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐀𝐈 𝐂𝐨𝐩𝐢𝐥𝐨𝐭 built for Quick Commerce and Marketplaces with 7 𝒂𝒈𝒆𝒏𝒕𝒔 to power your #ROAS and reduce #CAC and #TACoS. . #QuickCommerce #B2B #MarTech #AgenticAI #AiCopilot . @umair_zo @shamail

Google I/O announced Universal Cart, a massive push towards Zero Click Commerce launching in India soon, and most D2C brands are still figuring out what it changes. Your business moat now depends on one thing: what Google's AI actually reads in your product data. Every D2C brand needs to own these 5 tactics. That’s how AI picks you 👇 1️⃣ 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚. Purchase history, repeat behaviour, converted search queries. The AI learns from this, not broad audience guesses. 2️⃣ 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐅𝐞𝐞𝐝. Audit your feed. Add GTINs, fix disapproved listings, update product titles. Outdated feed = invisible to Google's AI. 3️⃣ 𝐒𝐜𝐡𝐞𝐦𝐚 𝐌𝐚𝐫𝐤𝐮𝐩. Google only sees your name and price. Add ratings, certifications, availability. Found vs recommended, that's the difference. 4️⃣ 𝐎𝐟𝐟-𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐢𝐠𝐧𝐚𝐥𝐬. Reviews on your own site don't count here. Get on Google Shopping, editorial platforms, comparison sites. 5️⃣ 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐒𝐨𝐮𝐫𝐜𝐞 𝐒𝐭𝐚𝐭𝐮𝐬. Publish content people return to. They badge your site → you get 2x click-through in AI Mode. Universal cart will reward better data, not bigger budgets. 𝘛𝘰 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘣𝘳𝘦𝘢𝘬𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯 𝘵𝘩𝘦 𝘻𝘦𝘳𝘰 𝘤𝘭𝘪𝘤𝘬 𝘦𝘳𝘢, 𝘣𝘳𝘢𝘯𝘥𝘴 𝘫𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘢𝘥𝘢𝘣𝘭𝘦. . @umair_zo @shamail . #GoogleIO #UniversalCart #ZeroClickCommerce #AI #firstPartyData #MerchantCenterFeed #PreferredSource #Google #NitroCommerce #Review #SchemaMarkup #MarTech #B2B #Commerce

What happens when the folks at @HumansOfHustle hand you a time capsule?⏳ For our CEO, @umair_zo, it unlocked memories of cassettes, Orkut scraps, tongue twisters, travel adventures, and everything in between. A fun trip down memory lane on OFF THE CUFF by Humans of Hustle. 🎧 #StayTuned to watch the full episode releasing soon! . @vartikkanangia @shamail . #FounderDiaries #FounderUnfiltered #BeyondTheBoardroom #HOH #NitroCommerce #TimeCapsule #MemoryLane #UnfilteredConversations

Meanwhile Developers with AI at 3am 🔨 . #NitroCommerce #developerMemes #MarketerMemes #Memes #trending . @umair_zo @shamail

The arrival of #ConversationalAds signals something bigger than a new ad format. We're moving from a world where customers search and discover products themselves to one where #AI systems increasingly evaluate, recommend, and eventually transact on their behalf. That makes three capabilities strategically important: 1. Structured Product Data: If AI can't understand your product, it can't recommend it. 2. #FirstParty Customer Relationships: Owned customer signals become more valuable as discovery shifts to platforms and #agents. 3. Machine-readable content: Content must work for both humans and AI systems. The next phase of #commerce won't just be about visibility. It will be about recommendation. . #FutureOfCommerce @umair_zo @shamail

Finvolve Invests INR 250 Cr in Startups, Targets 50 Deals in FY27 entrepreneurindia.com/blog/e… @FinvolveL @IndigoStudios6 @NitroCommerce @IGDefence @Indrajaal @Satlabs @DozeeHealth @PerniasPopUp @recur_club @LawyeredIN #MSME #Fintech #Startup #AI #Funding

Meet Saloni Shah from @NitroCommerce  at @livegoafest @goafestlive1 2026, co-powered by @SkylightMedia , powered by @LinkedIn and @SpotifyAds for conversations over Sunsets & Strategies! . @umair_zo @shamail . #goafest #adagency #adtech #martech #linkedin #spotify #agencylife

1,18,20,023 Impressions. 3,26,531 Clicks. 2,262 Orders. 6.094x #ROAS 2,99,836.26 Total #Revenue. That's not spray-and-pray. That's #AudienceIntelligence at work. Nitro Commerce. Know your audience. Spend smarter. #D2CMarketing #NitroCommerce #NitroAds #AdAgency #AgencyLife . @umair_zo

Nitro Commerce is delivering numbers!! 🎉 Here is Shiva from Herbalmax Healthcare Private Limited giving insights on the numbers! Thank you for the shoutout! . #TestimonialTuesday #Testimonial #NitroCommerce #AdAgency #AgencyLife . @umair_zo @shamail

India has moved from consuming technology to shaping it. But according to our CTO, @shamail Tayyab, the real question is: Are we building for dependency or durability? A thoughtful read on the future of India’s tech backbone. 👇siliconindia.com/article/nat… . #AdTech #IndiaTech #MarTech #SiliconIndia #d2c #Commerce . @SINewsUpdates @SiliconindiaMag @umair_zo

#AI sounding confident doesn’t always mean AI is correct. In @adgully's latest feature on the “eloquence trap,” our CTO, @shamail Tayyab, shares why #transparency and accountability in AI matter more than ever. Read more at: adgully.com/post/15227/ai-co… . #b2b #d2c #ethicalAI @umair_zo

The Heatwave Economy: India's Summer Demand Engine in 2026 Why summer products spike 2-4x, and what it means for D2C and Quick Commerce? Read full blog: nitrocommerce.ai/blog/heatwa… . #heatwaveeconomy #summercampaign #summerdemand #quickcommerce #d2c . @umair_zo @shamail

𝐓𝐡𝐚𝐧𝐤 𝐘𝐨𝐮, 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐅𝐨𝐫 𝐏𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐆𝐫𝐢𝐟𝐟𝐢𝐧 𝐑𝐞𝐭𝐫𝐞𝐚𝐭 𝟐𝟎𝟐𝟔 Griffin Retreat brought together 100 founders (~$200 Bn valuation, $20 Bn revenue), but the focus went far beyond scale. Held from April 3–5 at The Oberoi Udaivilas, it centred on founder isolation, high-stakes decision-making, and the need for honest, high-context conversations that reflect the realities of building at scale. Voices like @TVMohandasPai, Amitabh Kant (@amitabhk87), @therealkapildev and Ritesh Agarwal (@riteshagar) brought depth across capital, policy and performance. In that context, the need for spaces enabling open, unfiltered exchange becomes critical — where conversations match the scale and complexity of what’s being built, and continue beyond structured sessions. None of this would have been possible without our partners — @IDFCFIRSTBank, @SmartworksInd, @indigoedge, @CapitalRukam, @avalara, @NitroCommerce and @PlaybookPartner, who helped bring this experience to life. To the ones who made this possible. Read the full story here: inc42.com/buzz/thank-you-par… #Inc42 #GriffinRetreat #Founders #StartupEcosystem #Leadership

🛵 Quick commerce moves at 10-minute speed. 📈 Your growth decisions still take 10 days. What if your AI could close that gap autonomously? Read here to get answers: lnkd.in/gsQzxJXb . #zodiacai #aicopilot #AIagent #AgenticAI #NitroCommerce #Growth #DecisionMaking #QuickCommerce #Qcomm #InfrastructureLayer #MarTech #AdTech . @umair_zo

Announcing partnership with Janusmaad 🤝 . #partnership #growth #customeracquisition #martech #nitrocommerce . @umair_zo

🚨 60 mins to webinar start. Snag one of the last spots! Meta-focused tracking misses 20-30% inefficient spend and inflates ROAS. Learn incrementality solutions from Akshay Ravesh Aggarwal, 15 years AdTech. Register at: luma.com/5aghcct5 . #AdBudget #Webinar #NitroCommerce #D2C #AdTech #MarTech . @umair_zo @shamail

Tired of Meta overlords dictating your growth? 🚀 Over-relying on Meta attribution? You're blind to 20-30% wasted spend across channels. What if 'profitable' Meta campaigns are just growth illusions? To find out the answers, join our webinar, 'The Incrementally Era: Why Your Current Attribution is Costing You Growth'. Led by Akshay Aggarwal, a 15 year veteran of AdTech and Retail Media. He has spent his career turning data signals into incremental wins for brands like Flipkart, Walmart, and TATA Neu. Register Now at: luma.com/5aghcct5 . @umair_zo @shamail #AdBudget #Webinar #NitroCommerce #d2c

"The transition is about honoring data storage and privacy laws while still showing tailored products. As long as you honor the framework, the personalisation remains feasible.” - @shamail, @NitroCommerce Read why consent-driven marketing is becoming the new currency at: adgully.com/post/13911/the-e… @adgully | @RohinRamesh | @almonds_ai | @vivekbhargava | @ConsumrAI | @umair_zo

Your industry has an AI built for it. So does every other. The differentiation is gone. The new edge? Co-pilots that are aligned to your outcomes, not just trained on your industry. This is the pivot that will separate hashtag#MarTech leaders from the rest. Read what our Founder, @umair_zo , has to say about this in detail 👇 brandequity.economictimes.in…