Google I/O announced Universal Cart, a massive push towards Zero Click Commerce launching in India soon, and most D2C brands are still figuring out what it changes. Your business moat now depends on one thing: what Google's AI actually reads in your product data. Every D2C brand needs to own these 5 tactics. That’s how AI picks you 👇 1️⃣ 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐃𝐚𝐭𝐚. Purchase history, repeat behaviour, converted search queries. The AI learns from this, not broad audience guesses. 2️⃣ 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐅𝐞𝐞𝐝. Audit your feed. Add GTINs, fix disapproved listings, update product titles. Outdated feed = invisible to Google's AI. 3️⃣ 𝐒𝐜𝐡𝐞𝐦𝐚 𝐌𝐚𝐫𝐤𝐮𝐩. Google only sees your name and price. Add ratings, certifications, availability. Found vs recommended, that's the difference. 4️⃣ 𝐎𝐟𝐟-𝐬𝐢𝐭𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐒𝐢𝐠𝐧𝐚𝐥𝐬. Reviews on your own site don't count here. Get on Google Shopping, editorial platforms, comparison sites. 5️⃣ 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐒𝐨𝐮𝐫𝐜𝐞 𝐒𝐭𝐚𝐭𝐮𝐬. Publish content people return to. They badge your site → you get 2x click-through in AI Mode. Universal cart will reward better data, not bigger budgets. 𝘛𝘰 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘣𝘳𝘦𝘢𝘬𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯 𝘵𝘩𝘦 𝘻𝘦𝘳𝘰 𝘤𝘭𝘪𝘤𝘬 𝘦𝘳𝘢, 𝘣𝘳𝘢𝘯𝘥𝘴 𝘫𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘢𝘥𝘢𝘣𝘭𝘦. . @umair_zo @shamail . #GoogleIO #UniversalCart #ZeroClickCommerce #AI #firstPartyData #MerchantCenterFeed #PreferredSource #Google #NitroCommerce #Review #SchemaMarkup #MarTech #B2B #Commerce

$NWBO @ALPHAVESTCAP x.com/kshaughnessy2/status/2… Tuesday 05 May 2026 1:03 am  |  Updated:  Monday 04 May 2026 12:00 pm‘Alarming’ lack of private credit understanding in finance bosses Add as a preferredsource on Google📷By:Samuel NormanSenior City ReporterShare📷Ken Griffin has questioned if retail investors understand private credit The elusive nature of the private credit industry has been called further into question with fresh data revealing less than one in five financial services leaders fully understand their exposure to the sector.A fresh report from Big Four firm KPMG has found just 14 per cent of financial services executives believe they are fully aware of their ties to the private credit sector.Meanwhile, over three quarters said it poses a significant risk to UK financial stability. Still, the consultancy giant found 40 per cent of UK asset managers plan to launch retail private asset vehicles through 2026.Neil Connor, head of asset management at KPMG UK, said: “The lack of understanding about private credit exposure amongst financial services executives is alarming…If the most senior finance professionals don’t have a handle on private credit, how can we expect consumers to?”ADVERTISEMENT📷📷Learn more📷📷Carbon-Neutral AdInspired by📷Private credit refers to loans provided by non-bank institutions rather than traditional banks. These loans are negotiated directly with the borrower and are not publicly traded, offering investors higher yields in exchange for lower liquidity.News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.New concerns regarding the understanding of finance leaders follows hedge fund billionaire Ken Griffin questioning whether wealthy individuals are aware of the risks that come with investing in private credit. Griffin told the Financial Times in May there was a “liquidity mismatch” between retail investors and the duration of investments.“We live in a world where retail investors have become accustomed to having immediate liquidity for their investments . . . investing in private credit is a different story.”Over the last few months, a wave of redemptions have rocked asset managers on Wall Street.Investors in Blue Owl’s multi-billion dollar private credit fund asked to withdraw around a fifth of their money, amounting to a staggering $5.3bn. Blue Owl was forced to launch a cap to limit redemptions at just five per cent in response.It followed Blackstone allowing investors to redeem a record 7.9 per cent of shares from its fund – the equivalent to around $3.8bn.Read more Barclays and Deutsche most at risk to private credit ‘profit blow’ 📷Investors private credit fears grow Investors have become increasingly worried that the software and technology firms that make up a large portion of the industry’s loan portfolios are uniquely vulnerable to being disrupted or replaced by artificial intelligence.A series of financial bigwigs have weighed in on the booming sector, with Goldman Sachs’ boss through the financial crisis warning this week he “smells” signs of another financial crisis.📷Lloyd Blankfein ran Goldman between 2006 and 2018. Billionaire investment banker Lloyd Blankfein, who served at the helm of Goldman from 2006 until 2018, said: “I don’t feel the storm, but the horses are starting to whinny in the corral.”A report from Bloomberg Intelligence suggested banking giants Deutsche and Barclays ranked among “most exposed” European banks to a private credit reckoning due to their north of three per cent exposure.Barclays is estimated to have around £20bn in exposure to the market, equivalent to around 4.4 per cent of its total loans. Meanwhile, Deutsche’s €25.9bn amounts to just over five per cent of its loan book.In its first-quarter results last month, Barclays raked in a mammoth £279m hit in its investment banking division. Around £228m of this – 82 per cent – was cited as coming from a single name charge related to the collapse of London-based specialist lender MFS.Barclays’ boss CS Venkatakrishnan said following this, and its £110m tie to collapsed subprime auto lender Tricolor last year, the bank was “constraining lending to certain structured finance counter parties who operate more vulnerable business model”.The report from KPMG – which tracks the views of more than 150 UK adults who are director level and above in financial services firms – comes after Britain’s private credit market is estimated to have grown by 56 per cent since 2015 to $185bn (£138bn). This makes it the second largest after the US, according to a recent report by the House of Lords.Connor said: “Confidence in UK investment is fragile and private credit products can be complex, opaque and illiquid.“The UK asset management industry must be keenly aware of suitability and understanding when it comes to promoting private credit.”

With the new Preferred Source feature in Google Search Top Stories, you can make SammyFans your go-to choice 😃❤️ #Samsung #SammyFans #PreferredSource sammyfans.com/2025/08/16/sam…

👥 I joined several of my colleagues in urging the Office of General Services (OGS) to reaffirm its commitment to New York’s Preferred Source Program — a vital initiative that creates jobs for people with disabilities across our state. When nonprofits like @LibertyARC in Amsterdam or AVRE in Binghamton are forced to compete with big-box retailers on price alone, it undermines the purpose of the program and the dignity of the workers it supports. We’re calling on OGS to work with Preferred Source providers — not against them — to ensure fair pricing practices that uphold both the law and the mission of inclusive employment. 💼 New York must continue to lead in advancing competitive, integrated employment for all. #DisabilityRights #EmploymentFirst #InclusionMatters #PreferredSource

So nice to see both the @NYSOPWDD Commissioner Neifeld and Disability Officer Kim Hill tonight at the @NYSIDSpeaks annual meeting. Partnerships and collaboration working together to create employment opportunities for PWD. #preferredsource

.@NYSIDSpeaks annual meeting getting underway tonight. NYADD is so honored to be able to participate! #PreferredSource

.@NYSIDSpeaks and it’s members are ready to expand job opportunities for #PWD! Why hasn’t @GovKathyHochul signed it yet? Employment builds community and gives us purpose. Please ask the Governor to sign the #PreferredSource bill!! #DisabilityTwitter

Many thanks to @SPECNews1CNY for highlighting the #preferredsource bill! Updating this stagnant legislation is long overdue & supported by advocates like @thearcny & @iacnydd. We urge @GovKathyHochul to sign it & get #PWD back to work in NYS. #employment @NYSIDSpeaks #Disability

Updating this bill has the potential to create jobs for our family members with #disabilities. There is so much support for the #PreferredSource bill from advocates, the senate & assembly. Hope @SenJohnMannion and @TomAbinanti can help get @GovKathyHochul to sign it!

This is awesome! Now pls sign the #PreferredSource bill so the ppl w/#disabilities who may live in those homes can also have good jobs! @NYSIDSpeaks & it’s partner orgs are ready to get people to work! #SignTheBill #A8549CS7578 @CareDesignNY @NewYorkAlliance @iacnydd @thearcny

Meaningful #employment gives us purpose connects us to our community. The #PreferredSource bill will increase opportunities which can change lives for those with #disabilities! @GovKathyHochul pls #SIGNTHEBILL! @RussellSnaith @SuzyP35155796 @MJSeereiter @MaureenOB518 @thearcny

.@GovKathyHochul, advocates for people with #disabilities across the state support the #PreferredSource Bill. So did the Assembly & Senate. Please SIGN S.7578C/A.8549C TODAY! #Employment @NYSIDSpeaks @MaureenOB518 @RussellSnaith @MJSeereiter @NewYorkAlliance @thearcny @iacnydd

.@GovKathyHochul please sign S.7578C/A.8549C, also known as the #PreferredSource Modernization Bill. Our 10,000 members support the innovative #empolyment efforts of @NYSIDSpeaks. This bill passed Senate and Assembly Unanimously. #PWD need these jobs NOW! #PleaseSignIt

Thank you for the mention. Honored to be included in this list of amazing advocacy orgs! Now let’s get more people with #disabilities hired!! #preferredsource

TBT! Thanks @RepJohnCurtis for representing the people of Utah and @stakerparson so well! We appreciate you. #engage #preferredsource

Had a great time in Albany for another @NYSIDSpeaks training session! #TeamAVRE #PreferredSource