VP - Marketing and Customer Experience, @Zoho. ❤️ India—SaaS—Coffee—Cooking—Poetry—Uttar Pradesh. Also: beaches, mountains, and villages. Your Zoho guy!

Joined December 2007
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30 Jun 2025
Good morning, India! 🇮🇳❤️ While the general mindset around building a business is to move fast and break things, we asked, how do you stay the course and build one for the long term? At @Zoho, we chose an unconventional path by taking our time to validate our convictions and building a suite of world-class products. None of this could have happened overnight—it has been a journey of patience and perseverance, and one that required staying true to our beliefs, through all the highs and lows. This campaign is a reflection of our approach towards sustainable growth. Watch video (English): youtu.be/4ivmul54L-w Watch video (Hindi): youtu.be/lJen7rbL6vg Website: zoho.com/time/ #GoZoho
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Praval Singh retweeted
I’ve had a number of conversations with folks inside and outside government about the current situation with Anthropic, and here is what I believe to be true: — As we know, Anthropic publicly released its Mythos class models earlier this week under the commercial name Fable. — Fable is Mythos with guardrails. But if those guardrails fail, then you’ve exposed Mythos and its advanced cyber capabilities to people who shouldn’t have them. (Keep in mind that Anthropic itself widely promoted the idea that Mythos was a cyberweapon and needed to be regulated as such. They asked for government regulation of Mythos and championed the guardrails on Fable. If there is a vulnerability — big or small — it is Anthropic’s responsibility to patch.) — A highly credible trusted partner of both Anthropic and the USG who was testing Fable came forward with a jailbreak of those guardrails. The Admin asked Dario to fix the jailbreak or de-deploy the model. Dario refused. — In their blog post, Anthropic defended its decision by saying the jailbreak isn’t serious. That is not what the trusted partner and the USG believe; nor is that kind of minimizing language consistent with Anthropic’s brand as the AI safety company. It’s difficult to fathom how they could claim a jailbreak allowing operability of a cyber weapon could be defined as not “serious.” — In the past, Anthropic has always said that safety must be top priority and taken super seriously. In this case, Anthropic prioritized the continued offering of the consumer model over safety. — In reaction, the Admin issued the export control. The Admin did this reluctantly. It’s been very surprised that Anthropic hasn’t wanted to cooperate with a reasonable safety request (ie fixing the jailbreak issue). Anthropic’s reaction is very much at odds with their branding and ethos as a safe AI research community. — The Admin’s hope now is that Anthropic remediates the safety issue, the export control is lifted, and Fable goes back into general release. The Admin wants all of this to happen as soon as possible. It is frankly bewildered that Anthropic hasn’t wanted to comply with safety requests that it previously said were its highest priority. — Those trying to misdirect and tie this action to the prior DoW/Anthropic issues are wrong. The Admin values Anthropic’s technical capabilities and feels that this issue, while serious, should be easily resolved. The ball is in Anthropic’s court.
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Praval Singh retweeted
Zoho debuts Made-in-India server ‘Nathu La’ to enable AI inference, reduce data centre costs indianexpress.com/article/te… via NaMo App
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Praval Singh retweeted
Zoho keeps doing things the rest of Indian tech has decided are impossible. They just built its own computer server, but the way they did it is so fascinating. First, let's understand what a server is. It is the big computer sitting in a data centre that runs your apps. Every time you use Gmail or WhatsApp, a server somewhere does the work. Almost every server running in India is designed by foreign companies. Indian firms just buy them. Zoho decided to design its own. And I cannot stop thinking about how they went about it. They set up the project in Nagpur. Now, Nagpur had no experienced hardware engineers at all. So Zoho did not hire experts from Dell or HPE. They started a training programme called SETU, hired freshers straight out of engineering colleges, and gave them one hard problem to work on for five years. Think about that. Every big IT company in India complains that freshers are unemployable. Zoho took those same freshers, in a smaller city, and got a working server out of them. They have filed more than five patents on the designs, and the key parts were designed fully in-house and put together by Indian manufacturing partners. So the talent has always been there. A company patient enough to train people was the missing piece. But why build your own server at all? Zoho runs all its apps on its own machines. Until now, every server they bought from a foreign company included that company's profit and licence fees. By designing their own, they get the same performance while using 12 to 18% less electricity, and the total cost of owning each machine drops by 20 to 30%. With a few hundred servers, that saving is small. But Zoho plans to move all its apps worldwide onto these machines. Also there is an AI angle. Running AI is expensive because AI needs huge computing power. Zoho's plan is to run smaller, focused AI models on its own servers in its own data centres, to manage costs. Most companies rent computing power from Amazon or Google but Zoho is attacking the bill at the machine level. The timing is important too. In 2023, the Indian government put restrictions on importing hardware like servers. Zoho had already started its server team in Nagpur back in 2020. Three years before the government rule arrived, Zoho was preparing for a world where India cannot simply import its computers. So, they moved on their own belief. The best part is that the design is fully owned in India, Zoho does not depend on any foreign company for security checks, software updates, or licences. If some country imposes sanctions or a licensing fight breaks out tomorrow, nobody abroad can switch off Zoho's machines. Zoho has been honest about the fact that the chip inside the server is still an Intel processor, and Intel helped in the development. That is fine. Every country that builds hardware starts this way. China's server companies started by assembling other people's parts and slowly went deeper. The chip is the next decade's problem. What I love most is how Zoho-like this whole thing is. > This company took no investor money in 25 years. > It opened offices in villages and small towns. > It hires school students and trains them. > It built its own browser and its own AI model. > Now its own server. Now compare this with the big Indian IT companies. TCS, Infosys, Wipro, HCL. Together they earn over $250 billion. They have managed the world's computers for decades. But not one of them designed a server of their own. Even the name is a nice touch. Nathu La is the mountain pass in Sikkim through which India traded with the world on the old Silk Route. Naming your first server after a trade gateway, while building it so India depends less on imported tech, shows someone thought about this for years. They have a few hundred servers running today and want 2,000 by the end of the year. Small numbers. But the team is trained, the design works, and the path is proven. Indian software companies spent 30 years building on other people's machines. One of them finally built the machine. :)
Jun 10
We just launched something we've been quietly working on—Nathu La, our very own indigenously designed server, with every bit of intellectual property owned right here in India. 🚀 Built by our engineers in Nagpur, optimized for AI inference, and designed to power Zoho's own applications, Nathu La is our most tangible step yet toward owning our technology stack end to end in ways that directly benefit our customers. Read the full story here 👉 zurl.co/fjCv3
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So much to read between the lines.
I shared this note earlier today with the entire team at Opendoor. Today we began to say goodbye to our colleagues in India as we wind down our India operations. Our customers are in America, and that's where our operational work belongs.
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Praval Singh retweeted
Mythos / Fable is unbelievable. Was on a customer call today and had Claude transcribing in the background. As they were telling me about the features they wish their current software had, Claude was building the features in real time. By the end of the call I was able to show a fully working product, with the exact workflow they mentioned 15 minutes earlier. Autonomous looped building triggered from a customer call. 🤯
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It's a big day for us here at @Zoho! We've been quietly building something since 2020. We run Zoho on Zoho. Now that includes the hardware too. A server, designed by our engineers in Nagpur. Owned entirely in India. We're calling it Nathu La, and it's live inside Zoho's own data centres. Here's what made this feel different from our usual product launches: The team that built it started as freshers. No experienced hardware talent in Nagpur. We ran a programme, hired from engineering colleges, and gave them a problem to solve over five years. The result: 20-30% lower cost of ownership, 12-18% lower power consumption, and more importantly, critical for something that's now foundational to running AI workloads. We're at a few hundred servers today. Targeting 2,000 by end of year. What does "owning the stack" mean for a software company in 2025? #GoZoho❤️ #MadeInIndia🇮🇳
Jun 10
We just launched something we've been quietly working on—Nathu La, our very own indigenously designed server, with every bit of intellectual property owned right here in India. 🚀 Built by our engineers in Nagpur, optimized for AI inference, and designed to power Zoho's own applications, Nathu La is our most tangible step yet toward owning our technology stack end to end in ways that directly benefit our customers. Read the full story here 👉 zurl.co/fjCv3
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Praval Singh retweeted
Vivek Agarwal's father, 80-year-old Radheshyam Agarwal, who had been admitted to Max and for whose care the entire family was staying at the hotel, also died today due to his medical conditions. Till his last breath, he kept asking about the absence of his family members at the hospital, who had been regularly visiting him until 03 June 2026. The hospital staff did not tell him what had happened to them. With his death, the Agarwal family has come to an end. Not a single member is left. What a tragedy!
Gurugram-based Vivek Agarwal and seven of his family members were staying at Hotel Flourish Stays because Vivek's father was undergoing treatment in the ICU at the nearby Max Hospital. All eight died. Entire family wiped out! And now the ritual begins, ₹4 lakh compensation, an inquiry, promises of strict action. None of it matters now. These were not accidental deaths. They were preventable deaths caused by greed, negligence, and a complete collapse of accountability. If the hotel owners had even a shred of conscience, if the officials responsible for inspections and enforcement had done their jobs honestly instead of looking the other way, this family might still be alive.
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Praval Singh retweeted
Salesforce is running an ad claiming 40% off to beat Zoho. We have watched this playbook for years where they give deep discounts to get you in, followed by aggressive escalation once you're locked-in. Before you switch anything, ask them to show you standardised multi-year pricing. If they don't, that's your answer. Enterprise software is a con-game of "discount" bullshit by vendors like Salesforce. Buyer beware! As for "old CRM", Salesforce is a garbage bin of acquired enterprise software companies over decades, held together with bubble gum and duct tape.
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💯 Stop turning airports into fancy malls! Instead, make them more efficient airports!
Airports should not be graded on how they look, they should be graded on how fast the customer experience is. Mumbai T1 this morning: curb to gate in six minutes at 5:23 am — and I expected nothing less. For decades, flying domestic in India meant padding three hours and praying. Now it’s so predictable it’s forgettable. Same experience, same flight, another week. Reliability you can take for granted is the rarest infrastructure a country can build. We’re quietly building it.
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Praval Singh retweeted
Akash Prakash is an investor with a very balanced view. His thoughts on current situation in India is sobering.
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Praval Singh retweeted
After the Anthropic IPO we will either see one of the widest spread sprees of philanthropy giving in American history, or we will find out the culture interview was mostly for show.
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Praval Singh retweeted
Zepto had losses of 5900cr in the last financial year on a turnover of 22000cr. An 8000cr IPO will get it some breathing space that won’t last five quarters. Existing shareholders are also cashing out in this IPO. So why should any sensible person invest in this company?
ED summons Zepto founders ahead of IPO over foreign investments, financial disclosures Read More: moneycontrol.com/news/busine… moneycontrol.com/news/busine…
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It’s either too hot, too cold, or too polluted. :)
One thing Gurgaon and Noida lack: Open Air Sky Lounges on higher floors Not a 4th floor terrace I mean 20th, 30th, 40th Real height from where one can enjoy the city’s skyline Every top city has them. We have the high rises. So what’s stopping us? Bye laws? Fire norms?
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Praval Singh retweeted
Good folks of X, I'm hiring again - - Lead Product Designer - 7y (Fintech experience preferred) - Senior Product Designer - 5y (Fintech experience preferred) - Senior Product Designer - 4y x 2 Remote (India) only JDs and application process here - tally.so/r/rjkbO2
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💯
I’m convinced that no matter how you choose to live, people will tell you that you’re doing it wrong. Wrong priorities. Wrong work. Wrong relationships. Wrong whatever. Your entire life will change the moment you learn to smile, nod, and ignore every single one of them.
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Replying to @WisprFlow
@WisprFlow Folks! The app has been pretty crappy lately. Latency is at an all time high and inaccuracy at its peak. All the marketing is good, but I hope you’re able to scale well and retain customers. :/ @tankots @SahajGarg6
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Looks like I’m not the only one saying that! One search and I see many such tweets.
Replying to @WisprFlow
@WisprFlow Your product was a life saver for me, but has become totally unusable lately due to latency and timeouts. Sadly I am searching for alternatives as I tweet this. :-(
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Praval Singh retweeted
One month later we are now at 26x revenue growth from start-of-year. 14x to 26x in 1 month. We are hiring: join.realfast.ai Hint: the question about books is very important 😈 (please retweet, and do share with friends who might be interested - much gratitude)

we closed last year with low five figure revenue. in the subsequent 4 months our revenue has grown 14x.
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Praval Singh retweeted
Meta Instagram Reels is currently doing $50B of run rate revenue Just Reels alone makes more revenue than Netflix, Nike, Coca Cola, Visa, Spotify, Uber and Airbnb Let that sink in
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Did you spot @Zoho at your nearest Apple Authorised Partner store yet? 🎯
May 29
In case you missed it: Zoho blister packs are now available at select Apple Authorized Partners. 👩🏽‍💻 You can now get @Bigin by Zoho CRM, @ZohoBooks, or @ZohoWorkplace alongside your new Apple device for business. More here🔗 zoho.to/ApplePartners
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