In case you are just tuning into the $SPCX IPO⦠remember that there is a $TSLA Roadster in deep space. We must catch up to it and save Starman at all costs!
Elon Musk's Tesla Roadster is currently 1.66 AU from the Sun, 1.32 AU from Earth, and 1.86 AU from Mars. For more information, see whereisroadster.com/
How to spend $1M /month on ads without lighting it on fire:
β’ Break even in 90 days, not 12 months
β’ Track cohort payback by channel (Google cohorts behave nothing like TikTok)
β’ Pause any channel that won't hit 3X ROAS
You need 10 channels that work, not one hot week.
Bad things don't come in threes. People just let one bad thing snowball into ten.
The only thing worse than a bad day is using it as an excuse to be a bad husband, parent, or operator.
Resilience is just one number: how fast you return to baseline.
I used to travel a lot internationally for work. My suitcase non-negotiables:
- soft shell, not hard. Way more resilient. Anything fragile can be buried in clothes
- 2 recessed wheels, not 4 exposed. Way less likely to break
- no electronics
- two outside pockets (1 small to quickly stash phone / wallet for security line, 1 bigger for random other things)
- 1 large inner section on the opening side for dirty clothes if I donβt wash on the trip
- beefy handles on both top and side
- expandable zipper for when I want to check; carry-on sized when not expanded
- always travel with a simple backpack that fits under the seat in front of you if necessary
- keep duplicate charging & laptop power cords in backpack, never take out between trips
Fancy / hardshell full rollers just donβt hold up long term.