Building on my prior post of highlighting studies to help contextualize current #lungcancer trends, this is a really wonderful paper from the @RymaBenayed and @MSKCancerCenter group. In the @NCCN guidelines, broad #NGS testing to all pts with #lungcancer [THREAD]
Deeply appreciative of everyone who helped develop #MSKimpact, #MSKaccess, #MPath, @OncoKB, @cbioportal, and of the physicians, scientists, nurses, administrators, clinic staff, couriers & accessioners who deliver precision diagnostics day after day. @MSKPathology@MskccCMO
How 2 MSK-developed #cancer#genetictests - MSK-IMPACTยฎ (which uses a tissue biopsy to identify the best treatment) & MSK-ACCESSยฎ (a blood test to detect a patient's response to treatment) - have helped revolutionize the way cancer is treated worldwide: bit.ly/3ptKeTR
In Australia, this football team just won the league championship.
Their captain went into the stands to get their waterboy, who has Down's Syndrome, so they could celebrate together.
#Humanity ๐ ๐ฆ๐บ
Copywriting tip: Never address the crowd.
Don't say "you all." Don't write as if you are speaking to lots of people (even though you are).
Address 1 person.
"You."
This makes each individual in the crowd feel seen, heard, and understood.