If you can go to jail for fly tipping, why shouldn't prison be an option for a far greater and more permanent assault on the environment?
Water companies pollute because they operate without fear. Instill that fear and watch them change.
Feargal Sharkey, "Water companies... The fines don't work, it's time we actually started upholding the law, and sending some of these executives and directors to jail"
Krishnan Guru-Murthy, "You think we should put them in jail?"
Feargal Sharkey, "If we put one water company boss in jail for six weeks the whole industry would transform itself"