I tweet on symbolic consumption and its impact on #marketing, #branding, and #consumers | Marketing Professor @Columbia_Biz | Doctor @HarvardHBS | MBA @IESEbs
Joined April 2015
- Tweets 350
- Following 266
- Followers 1,027
- Likes 439
39 Photos and videos
Silvia Bellezza retweeted
What a wonderful Friday webinar with folks from the JACR issue on morality! Thanks to everyone who joined today, and keep an eye on our socials for upcoming webinars! 🥳đź§
3
7
1,627
Silvia Bellezza retweeted
New research suggests that social status shapes environmental choices in an unexpected S-curve, with higher-status individuals leading in green behaviors - regardless of income.
Authors: @JoeJGladstone and @S_Bellezza
Read more in #PSPB: journals.sagepub.com/doi/10.…
ALT A child smiles while holding a recycling bin full of recyclable materials.
2
2
795
20 Sep 2024
Perfect weekend reading on the paradox of Veblen goods featuring my research on alternative status symbols. Enjoy!
wired.com/story/the-more-thi…
6
396
5 Sep 2024
Who do you hold in higher regard: Barack Obama, known for working long hours from early morning, or Keir Starmer, who has vowed not to work past 6 PM on Fridays? I explore this question in this op-ed.
@Columbia_Biz @adamrasmi @TIME
time.com/7016463/busyness-st…
1
7
683
Silvia Bellezza retweeted
21 Jun 2024
Exciting new paper from @elisugerman and team, including myself. Do people know what they can do to influence their carbon footprint? Not in our data. see thread below. @elkeweber @GernotWagner @Columbia_Biz
nature.com/articles/s41558-0…
2
8
28
2,262
Silvia Bellezza retweeted
5 Nov 2023
CBS Professor Silvia Bellezza spoke to Fortune about the advantages that luxury fashion conglomerates have over smaller brands, "When you are buying for several brands, you get better negotiating power, and that’s another big advantage." fortune.com/2023/10/13/coach…
3
2
3
2,048
19 Sep 2023
Just had a great conversation with @jggross @nytimes about Burberry's controversial Bond Street campaign! #Burberry #Fashion #BondStreet @Columbia_Biz
nytimes.com/2023/09/19/fashi…
1
341
24 Aug 2023
Thrilled that @WWD featured "The Outside View: Status in Flux, the Power of Distance," shedding light on my academic paper on alternative status symbols in @JCRNEWS
wwd.com/business-news/busine…
11
866
11 Aug 2023
📢 Exciting News! My paper, "Distance and Alternative Signals of Status: A Unifying Framework," is finally IN PRESS @JCRNEWS! 📝📚
Read more about alternative avenues for status expression, such as vintage, inconspicuous consumption, and sustainable luxury
tinyurl.com/44y4rnhx
2
4
54
3,842
14 Mar 2023
A great piece on navigating crazy busy schedules featuring our research on #busyness @neerupaharia @AnatKeinan Thank you @RachelFeintzeig
13 Mar 2023
See you in 2024? My column this week is about our packed calendars and the American obsession with busyness:
wsj.com/articles/lets-get-to…
3
1,005
Silvia Bellezza retweeted
12 Mar 2023
During #scp2023, we were fortunate to have Elke Weber to give a very compelling keynote address on prompting climate action
1
10
1,347
Silvia Bellezza retweeted
7 Mar 2023
Earlier this weekend, Gita Johar delivered her highly insightful and engaging Presidential Address on letting the "truth" triumph and understanding and addressing misinformation #scp2023
2
12
1,392
Silvia Bellezza retweeted
24 Feb 2023
1
1
4
665
3 Mar 2023
Are NFTs in art worth it? Absolutely not!! According to @martino_design at #scp2023
4
652
3 Mar 2023
Solving the climate challenge will be all hands on deck effort involving policy makers and scholars from all disciplines! @elkeweber #SCP2023
1
11
925
Silvia Bellezza retweeted
1 Mar 2023
Puerto Rico is calling and we must go! SCP 2023 is right around the corner. Your SCP 2023 co-chairs and Coqui look forward to welcoming you to San Juan! Buen viaje, amigos!! #scp2023
1
16
1,531
Silvia Bellezza retweeted
28 Feb 2023
SCP is a family-friendly conference. If you need assistance with child care, the hotel recommends this service: nannyoncallpr.com
@LA_Cavanaugh @S_Bellezza
1
6
639
Silvia Bellezza retweeted
14 Nov 2022
When high-status consumers abandon their previous status symbols, what do they adopt next? Read @S_Bellezza’s insightful paper and find out.
13 Nov 2022
Thanks @morewedge and @JCRNEWS! Indeed, my latest paper on alternative status signals and distance is finally out! Here is more tinyurl.com/44y4rnhx
1
5
13 Nov 2022
Thanks @morewedge and @JCRNEWS! Indeed, my latest paper on alternative status signals and distance is finally out! Here is more tinyurl.com/44y4rnhx
3 Nov 2022
Status signals as distinction from the typical by @S_Bellezza. Distinction = distance from the typical along six dimensions. @JCRNEWS
academic.oup.com/jcr/advance…
2
23