Brand and Communication specialist @ Ipsos, Musician, Nurturer of creativity and Hypothesis Maker
Joined December 2010
- Tweets 161
- Following 261
- Followers 97
- Likes 28
24 Photos and videos
WELCOMEđ± 19.10.23 ! @storiesoferik @SamAtIpsosUK @IpsosUK @thomaskolster @dogoodvertising @Danone @TooGoodToGo #ASAdventure #lucsuykens @ubabelgium @ServiceplanBNL @valjanssens #RMB @nikoalamons @AGInsurancePR #orbitbypub #pubxp #orbit23 #sustainability
pub.be/fr/orbit-by-pub-xp-reâŠ
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Samira Brophy retweeted
17 Mar 2023
New polling from @IpsosUK on immediate public reaction to the Budget suggests it makes Brits more concerned than reassured for economy, public services and personal finances â but overall leaves public less worried than after the Autumn Statement/ reactions more muted overall 1/6
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Samira Brophy retweeted
"Recently, new research found that 52% of Gen Z and 53% of millennials believe that the promotion of womenâs rights has gone âtoo farâ and is now discriminatory against men"
@HuffPost on our #IWD2023 research with @IpsosUK âŹïž
huffingtonpost.co.uk/entry/wâŠ
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Samira Brophy retweeted
27 Feb 2023
We're pleased to award @VirginAtlantic's 'See The World Differently' ad as our Ad of the Year! Why does it score so highly? Read this analysis by @SamAtIpsosUK w/commentary by @LuckyGenerals and @nickykc ipsos.com/en-uk/making-belon⊠#IpsosBrands #Ads #MRX
ALT The effectiveness of positive representation: Virgin Atlantic's See The World Differently advert earns a creative score of 185 (average score is 70 - 130). According to data from Ipsos Creative | Spark ad testing platform, Virgin Atlantic's See The World Differently is a great case study on the power of positive representation done well.
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Samira Brophy retweeted
6 Dec 2022
đ In a festive #CreativeCorner global @Ipsos experts discuss the UK's most effective Christmas #ads and they rank them:
đ„ @AldiUK
đ„ @Dior
đ„ @JohnLewisRetail
Join @SamAtIpsosUK and global colleagues to learn what makes these ads so effective youtube.com/watch?v=xVwbuuQeâŠ
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16 Nov 2022
Got data and some fine ads to prove that sustainability advertising should not be boring. I'll be at the MRS sustainability summit tomorrowđł #ipsosuk
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2 Nov 2022
Good session on nailing Sustainability Comms at IAA UK Sustainability Talks with Thomas Nagy from Volvo Cars UK
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Samira Brophy retweeted
28 Oct 2022
Great to be part of @IpsosUK team leading 2 days of workshops for 160 members of the Civil Service @faststreamuk - raising awareness of how #environmental and #climate sustainability and #resilience relates to all aspects of government
#civilservice #climatechange
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.@BandQ & @uncommon_LDN earned a Silver Effie Award in the Seasonal Marketing category for "We Will Grow Again" đžđ #EffieUK
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.@LongLiveLocals & @havaslondon win a Silver Effie in the Sustained Success - Services category for "How the many changed the mind of an audience of one" đ #EffieUK
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Congrats to @McDonaldsUK & @LeoBurnettUK for winning a Gold #EffieUK Award in the Sustained Success - Services category for "How We Got Customers Lovin' It And Kept Them Lovin' It, No Matter What" đ
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"Adversity can be a really excellent crucible for effective work." -@SamAtIpsosUK, #EffieUK #IdeasThatWork Leadership Summit
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"If weâre going to distill all of the learnings from todayâs cases, three things stand out: 1. Make room for originality. 2. Donât confirmâbreak conventions, make calculated risks that are meaningful for your brand. 3. A healthy dose of empathy." -@SamAtIpsosUK #EffieUK
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Samira Brophy retweeted
6 Sep 2022
Launching Oct 3rd in UK, @jdaykin's brilliant new book on Inclusive Marketing for the WFA featuring interviews with marketers including @markritson, Sarah Jenkins and @chris_kenna. Advance copies available to buy now on Amazon.
#inclusivemarketing #deiâŠlnkd.in/eTZ3FRWA
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18 Aug 2022
Find out why the best way to drive growth in challenging economic climates like inflation is to play offense as well as defense.
#BrandGrowth #MarketingStrategy #Inflation #CustomerExperience #Brand #Ipsos ipsos.dsmn8.com/dBSSGrTtfV
Samira Brophy retweeted
23 May 2022
Thank you to everyone who joined us at the @IpsosUK People, Planet and Prosperity event last week. Delighted to share paper from my very talented colleague @Sam_A_M reflecting on effective #sustainability campaigns, using Ipsos #Creative|Spark
lnkd.in/gYueEKnN
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Samira Brophy retweeted
7 Jun 2022
At Planet Matters this Thursday, Samira Brophy, @Ipsos will discuss how brands can ensure they donât get lost in the sea of sameness. She'll also offer a simple framework for making magnificent sustainability communications.
Book your ticket: cont.gs/3GX0D7y
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16 Jul 2019
Enjoyed a fantastic day @contagious bootcamp and sharing the stage with some fantastic creative talent
16 Jul 2019
âGreat ads with strong visibility actually have a fantastic middle and leave people on a high. It is not about the first five second retention rateâ @IpsosMORI #ContagiousBootcamp
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20 Jul 2018
Best audience ever!! You party with style @IpsosMORI
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3 May 2018
Hazel & I took a look at some fine examples of 1st class planning & creativity in so called 'dull categories' #noexcusesfordullads lnkd.in/dpUyFNw lnkd.in/dh4fm_9