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What Does #EmployeeAdvocacy Have to do with #InfluencerMarketing? cei.news/jX8D3 A #PublicRelations Case Study on Influencer Communications Tactics: Quantify the impact of your brand's shaping influence on target audiences.

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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Abdul Carter is asked if Jaxson Dart apologized in their conversation: "I don't want him to say he's sorry. Stand on what you believe in, but it can't be a problem if I stand on what I believe in. As long as we have that understanding, it's all good."
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
17 Mar 2025
Philly duo this season: — $100,621,738 earned — 1,117 points scored
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Thanks for helping to spread the word!
Skyview Innovations has announced the acquisition of Hovercraft, marking an important next step towards creating a new global network of creative and innovation-led companies. fcbusiness.co.uk/news/skyvie…
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Why does some content go viral? Check out: "Unraveling the Secrets of Viral Marketing" #socialmedia #marketing bit.ly/3YaLFF6
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Awesome example of the application of #Blockchain
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
adweek.com/brand-marketing/c… . It was just the latest Hovercraft activation for Coinbase—including a 2024 NBA All-Star setup that let fans with Coinbase wallets skip the line and a cryptocurrency pizza day in New York’s Washington Square Park—designed to give fans and consumers practical experience on the blockchain.
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
LSU’s Flau’jae Johnson is helping erase $5 million in debt for Louisiana families. As part of her partnership with Experian, an extra $100K will be forgiven for every LSU women’s basketball win in the tournament. (via @NOLAnews)
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NBA All-Star 2025: Activations from Coinbase, Google, Nike, Amex and More. Hovercraft's work on Coinbase campaign is a lesson in #experiential marketing! bit.ly/4197q8L via @EventMarketer
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
5 Feb 2025
Great look at the @FOS setup at Radio Row for Super Bowl 59. If you’re in town be sure to come say hello!
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Here's to a successful 2025!
17 Dec 2024
There was a lot to feel anxious about in 2024. Here’s a few reasons to be optimistic about 2025. My column from our Year Ahead preview in the upcoming @BW and today's Businessweek Daily newsletter: bloomberg.com/news/newslette… via @BW
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Skyview Innovations has announced the acquisition of Hovercraft, marking an important next step towards creating a new global network of creative and innovation-led companies. fcbusiness.co.uk/news/skyvie…
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Nutter Butter is not alone. We got brand leaders to weigh in on how they think about creative risk. f-st.co/Ld8J1YP
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Looks awesome, Phoebe! Signing up now.
Please please please... sign up for my upcoming newsletter, 1440 Business & Finance! The first edition comes out on Halloween—because money is spooky, but understanding the Business section of the newspaper shouldn't be 🎃. link.join1440.com/join/7s2/b… @Join1440

ALT Barry Keoghan Cute Couple GIF by Sabrina Carpenter

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Mostafa Razzak, CEO Shaping Influence® PR retweeted
7 Oct 2024
The @WNBA generated over 2.9 billion impressions on social media during the regular season (league & team accounts), a 150% increase from 2023. - 2.5x more impressions - 3.5x more engagement - 3.6x more social value ($151.3M) Data via @Zoomph
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Mostafa Razzak, CEO Shaping Influence® PR retweeted
Honored to be a “special” guest at @AcquiredFM’s live event at the Chase Center, along with @eldsjal and @finkd. Thanks to @djrosent and @gilbert especially for letting my kids go backstage and sorry they spilled Sprite all over the floor 😂
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InvestorNewsBreaks – SkyView Innovations Announces ‘First of Several Acquisitions’ - #advertising #manufacturing #immersive @Skyview_i buff.ly/3zbEeUK
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