We help marketers get the leads sales wants using question-based interactions that uncover intent, drive opportunities forward and increase revenue.
Joined January 2011
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We surveyed over 800 #demandgen marketers to learn about their top priorities, relationship with sales, and how they're navigating the changing buyer journey. Check out the findings in our new #research report: bit.ly/2Giq859
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According to @Gartner_inc 77% of #B2B buyers say their last purchase decision was very complex or difficult. See two critical strategies to improve your prospects’ experience here ➡️ bit.ly/2oFib3X
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Think you need serious technical chops to be successful at #productmanagement? Our VP of Product @GAchenbach tells @adamsigel of @bosproduct why an ability to communicate is the real differentiator between success and failure: bit.ly/2p1uCaE
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High #MQL targets often leave marketers sending ALL of their leads to sales. Follow this 3 step framework to improve your lead quality and boost your #marketing #ROI: bit.ly/35Hc14y
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“The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” 🗣Learn more about the what and why of #sales & #marketing alignment here, via @salesforce: sforce.co/34AEKaD
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According to @Gartner_inc 77% of #B2B buyers say their last purchase decision was very complex or difficult. See two critical strategies to improve your prospects’ experience here ➡️ bit.ly/2nfyFiS
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Companies that excel at #leadnurturing generate 50% more sales ready leads 📊 Find out the 5 Ingredients of Effective Lead Nurturing here, via @convince: bit.ly/2Q1ChTz
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Increasing #ROI on #marketing efforts requires sorting top leads from dead ends. Here’s how to use disqualification to drive more revenue: bit.ly/2llNAqW
Want to increase your #MQL #ConversionRate? @MikeKamo says bring #content effectiveness into the conversation by reviewing your editorial calendar against conversion rates. More from @cmicontent here ➡️ bit.ly/34AvQKi
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Buying behavior is changing, and that means how we score leads also needs to change. See why inflated lead scores are tanking your #marketing #ROI here:
bit.ly/2pP8lNy
Marketers are increasingly being asked to deliver on #sales and #revenue-based goals, which makes tracking the value of your #marketing more important than ever. Here’s what NOT to do when calculating your #ROI 📈, via @MannCoInc: bit.ly/2Mv3sDI
Marketers often stuck on their #MQL to #SQL #ConversionRate, but this KPI is, at best, a leading indicator of success. Learn how to track more meaningful metrics that here: bit.ly/2mS4bmJ
15 high-converting landing pages so beautiful they’ll make you wish you built ‘em 😍 ➡️ bit.ly/2nulhHV
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What Bigger Companies Know About Demand Gen — And Why You Should Care, via @forbes bit.ly/34u3Zv8
Big news! We’re excited to share that Uberflip has acquired SnapApp. Learn more about the announcement here: ubrflp.in/35Z8b60
If #LeadQuality is the peanut butter 🥜 #SEO is the jelly 🍇. Find out how a strong #SEO (and #PPC) program can help drive high-quality leads that convert, via @komarketing: bit.ly/2Qjs0lR
Ready to up your #PPC game? More demand generation tactics than you might expect lend themselves well to #digitaladvertising. @sejournal shares #demandgenactics that work in PPC here:
bit.ly/2LM7Dbl
Activity-based lead scoring leaves marketers with only part of the story, as models make assumptions about buying intent. Find out how to rethink your lead scoring model here: bit.ly/2QgJcIw
Want to increase your #MQL #ConversionRate? @MikeKamo says bring #content effectiveness into the conversation by reviewing your editorial calendar against conversion rates. More from @cmicontent here ➡️ bit.ly/34Brliq
