When Diet Coke meets Devil Wears Prada 2… retail was never going to be subtle 👠🥤
Loved seeing this campaign come to life in-store through a mix of bold, high-impact POS displays designed to grab attention and create real shopper engagement.
The activation included:
• FSDUs (Free Standing Display Units) – delivering standout aisle presence and promotional impact.
• Dump bins – ideal for high-volume placement and impulse purchases.
• Case tidies – turning everyday shelf space into clean, eye-catching branded displays.
From oversized heel graphics to large format print and structural display execution, every detail was designed to make shoppers stop and look twice.
Retail print is no longer just about displaying products, it’s about creating experiences.
Big Thank you to Sylvia waters and the team for collaborating with the Printed image and creating something as amazing as this.